Cover image: ©2023 GSMA/MWC

The 2024 edition of the Mobile World Congress (MWC) Shanghai promises to glimpse the technologies and trends. Under the guiding theme of “Future First”, this year’s event is poised to be a forward-looking experience that showcases the latest advancements from leading Chinese tech companies.

Our IM team has attended MWC Shanghai for years and witnessed industry innovators. This year, we expect the show to feature cutting-edge launches from prominent Chinese companies. As a trusted communication partner, we would also discuss how to stand out at the event.

What to Expect 1: Transformative Insights from Industry Leaders

The event will welcome back some of the industry’s most prominent names, including Huawei, Lenovo, and ZTE. These veterans will showcase their latest advancements, leveraging technologies like 5G and AI to push the boundaries of what’s possible. But the real excitement lies in the first-time exhibitors set to make their debut. Companies like Amazon AWS, Xiaomi, Spacecom, and the AI powerhouse iFLYTEK will bring their cutting-edge solutions to the forefront, offering attendees a glimpse into the future.

For start-ups and international attendees, MWC Shanghai 2024 presents an unparalleled opportunity to make their mark. The event’s dedicated startup and innovation zones will allow emerging players to share the stage with industry giants, networking with potential partners, investors, and customers. Meanwhile, the event’s global reach means that attendees from around the world can showcase their unique solutions and tap into the vast Chinese market. Whether you’re a seasoned tech leader or an ambitious newcomer, MWC Shanghai 2024 is the perfect platform to make your mark on the future of technology.

What to Expect 2: Three Key Industry Trends in China

MWC Shanghai 2024 will shine a spotlight on three key trends that are shaping the technological landscape:

• Intelligent Healthcare: China’s healthcare sector is undergoing significant transformation. The integration of technologies such as the Internet of Things (IoT), artificial intelligence (AI), and big data is reshaping production processes. The emphasis on eco-friendly practices is not merely a response to global trends but a strategic move to meet consumer expectations.
• Smart Mobility and Autonomous Driving: China’s smart mobility market reached almost 166 billion yuan in 2020, the largest in the world. China is also the largest market for EVs with a great potential for autonomous driving technology to take off amidst better connected cars, faster networks and more powerful edge computing.
• Smart Manufacturing: China’s manufacturing sector is amid a revolution driven by smart factories and the implementation of Industry 4.0 principles. The integration of 5G in manufacturing processes is streamlining operations, enabling faster decision-making, and enhancing overall efficiency. The manufacturing industry in China plays a pivotal role in the country’s economy. The industry is also already looking at 6G as the next step in ultra-connected devices

What to Expect 3: Maximizing Your Impact at MWC Shanghai 2024

MWC Shanghai 2024 presents a unique platform for companies to showcase their innovations and forge meaningful connections within the industry. A strategic approach is crucial to stand out and maximize the impact of one’s participation. Influence Matters’ extensive experience in event activation and media management offers valuable insights that can guide companies on their MWC Shanghai journey. By leveraging our deep understanding of the industry landscape and our extensive network of media contacts and influencer relationships, we have helped our clients devise tailored digital strategies seamlessly integrating online and offline elements.

This multi-faceted approach enables companies to amplify their brand’s reach, engage with key decision-makers, and leave a lasting impression on a global audience. From having captivating livestream broadcasts to securing strategic KOL collaborations, our team can work closely with clients to craft cohesive narratives that resonate with attendees. By strategically aligning their presence with these proven tactics, companies can be confident that their participation at MWC Shanghai 2024 will elevate their position within the industry ecosystem.

IM at MWC 2023 for KOL cooperation video

With its forward-looking agenda, cutting-edge technologies, and unparalleled networking opportunities, MWC Shanghai 2024 is poised to be a must-attend event for anyone seeking to shape the future of the tech and telecommunications landscape. Whether you’re a seasoned industry veteran or an ambitious newcomer, this year’s show promises to be a transformative experience that will impact the global tech ecosystem. We look forward to seeing you there as we collectively take the first steps toward a truly “Future First” world.