
China Joy 2024: A PR Perspective on Booth Design and Engagement Activities
Our PR expert attended ChinaJoy 2024 and gained valuable insights into effective booth design and engagement strategies.
August 9, 2024 | 3 min read
As a leading communications agency, Influence Matters is dedicated to helping our clients make a lasting impact at industry events. When our PR expert Sidi attended ChinaJoy 2024, she gained valuable insights into effective booth design and engagement strategies that we’re excited to share.
Sidi Ye | Senior Account Executive
While various companies showcased impressive activations, Sidi focused her analysis on Snapchat’s standout presence at the event. As a global brand aiming to deepen its connection with the Chinese market, Snapchat’s approach provides valuable lessons that international B2B companies can apply.
As the author of six #1 New York Times bestsellers Brené Brown famously said, “In order for connection to happen, we have to allow ourselves to be seen – really seen.” This philosophy was evident in the booth designs at ChinaJoy. Each company aimed to create a space where their brand could be fully perceived and appreciated, echoing British philosopher George Berkeley’s assertion that “To be is to be perceived.” One standout example was Snapchat’s striking yellow booth.
SNAPCHAT Booth, taken by the author
SNAPCHAT Booth, taken by the author
Attending ChinaJoy 2024, it was clear that the event’s essence lies in its name: to have joy, celebrating the vibrant world of gaming and technology. The heart of ChinaJoy is in how brands engage with their audience, embracing Brown’s and Berkeley’s ideas of being truly seen and perceived through innovative activities. Snapchat stood out with their creative engagement strategies.
Attending ChinaJoy 2024 revealed the powerful impact of being seen and perceived in public relations and marketing – a strategy that the Influence Matters team is well-versed in implementing for our clients. Snapchat’s vibrant booth, with its bold colors, dynamic lighting, and engaging activities, demonstrated how thoughtful design and creative engagement can captivate audiences.
As an agency with deep expertise in the Chinese market, we understand the importance of authentically connecting with local consumers. The key takeaway from Sidi’s observations is that genuine success in public relations and marketing comes from creating authentic connections through visibility and memorability – a strategic approach that we are well-equipped to guide our international B2B clients in adopting for their own event activations.