This summer has seen the successful conclusion of several important industry events, including MWC, WAIC 2024, Vision China and electronica China. These events have provided international players with a wider vision and an excellent opportunity to collaborate in China’s rapidly evolving technology landscape.

As the premier electronics industry event in China, electronica China continues to captivate the attention of industry leaders, media, and attendees. Hosted annually, this comprehensive exhibition serves as a strategic platform for international B2B players to stay informed about the latest industry trends, technological advancements, and evolving market demands. Influence Matters, a trusted communication agency focused on B2B technology in China, attended the event to provide insights on event management, media relations, and communication strategy to help our semiconductor and electronics clients maximize their visibility and impact around the show.

An Event that Keeps Pace with Industry Trends and Demands, Attracting Quality Media, Exhibitors, and Attendees

The products and technologies showcased by exhibitors at electronica China were closely aligned with industry priorities and incorporated new display areas and formats to address the latest market trends. There was enthusiasm and freshness around the event, reflecting the industry’s continued optimism about the future of electronics. electronica China witnessed a host of top-tier media such as elecfans and yesky joining forces to create specialized 1-on-1 live-streaming sessions and virtual exhibition tours. These collaborative initiatives allowed the media to conduct in-depth interviews with select high-quality exhibitors, providing valuable industry insights from the perspective of these companies. 

Insight for B2B Players: Leverage the event as a strategic window to stay informed about the latest industry trends, technological advancements, and evolving market demands. Actively seek out collaborative opportunities with innovative partners to co-develop solutions that cater to the dynamic needs of the electronics industry. Maximize the extensive media exposure and visibility offered by events in China to elevate your brand’s thought leadership and showcase your product capabilities to a wide network of industry stakeholders. Additionally, closely monitor the insights and perspectives shared by your peers during these interviews, as they can offer valuable competitive intelligence and inform your own strategic decision-making.

Our client Winbond at electronica China for media interview

Comprehensive Electronics Value Chain Representation, Providing an Excellent Platform for Resources

The event covered the entire electronics value chain, including semiconductors, embedded systems, displays, sensor technology, test and measurement, electronic design (ED/EDA), passive components, connectors and switches, power supplies, PCBs, EMS, automotive electronics, and testing. This year’s event highlighted the annual pulse of the electronics industry, focusing on trending application areas such as new energy vehicles, intelligent driving, energy storage, robotics, wearables, smart buildings, edge intelligence, smart power, and third-generation semiconductors.

Insight for B2B Players: Align your communications with current trends in China matching your target market focus. Events will usually have a main trend theme that media and marketing partners will put a larger emphasis on. Prepare your communications messages, marketing focus and media angles to capture the attention of visitors and media, pitch them to maximize the impact of your company’s event presence with lasting media and social media coverage.

Our client Prophesee attended Vision China, a side event to electronica China, where they discussed the breakthrough advantages of their “event-based” visual sensors and their application potential and market opportunities in the industrial metaverse, IoT, smart factories, industrial robotics, and other domains. Long before that, their CEO Luca Verre also conducted an in-depth interview with leading Chinese media outlet Yicai to discuss industry trends. These media cooperation efforts demonstrate strategic approach to leveraging industry events and media placements to raise awareness.

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Prophesee’s Revolutionary Sensors Usher in a New Era of Machine Vision

Our client Prophesee attended Vision China, a side event to electronica China, where they discussed the breakthrough advantages of their “event-based” visual sensors.

Electronica and Intelligent Transformation: Opportunities for B2B Players

The electronics industry is witnessing a pivotal shift, with electrification and intelligent transformation emerging as the central themes. The new energy vehicle segment is entering a period of intensified competition, driving automakers to significantly increase R&D investments and introduce innovative technologies. Intelligent driving, smart cockpits, and smart gateways are continuously advancing, fueling the demand for diverse computing power and sophisticated electronic systems. Beyond automotive, power supply technologies for smart consumer electronics, such as smartphones and laptops, have also become a crucial focus area.

IM team’s dynamic presence at electronicaChina

Insight for B2B Players: Monitoring the trends emerging from these shows can help craft a business development, marketing and PR strategy for the company’s future growth in China and beyond. Participants at electronica China this year for example, could deduct from the chatter in the press that they should align product and service offerings to cater to the evolving needs of the new energy vehicle industry, particularly in areas like high-voltage power systems, advanced driver-assistance systems (ADAS), smart cabin technologies, and integrated electronic architectures.

As a trusted communication agency in China for B2B tech companies, Influence Matters is well-positioned to bridge the gap between international tech companies and the Chinese market. By leveraging our deep industry expertise and extensive local network, we can help our clients navigate the complexities of the Chinese market, establish meaningful partnerships, and amplify their brand presence and thought leadership within this dynamic ecosystem.