With many years of experience supporting semiconductor and technology clients at trade shows and events across China, Influence Matters has a deep understanding of the industry’s evolving landscape. As a leading tech PR agency in China, we specialize in B2B tech communications, influencer marketing in China, and event management in China. To help B2B companies navigate the opportunities in 2025, we’ve prepared this comprehensive guide to the top events in China. From strategic planning to communication tactics, this blog will equip you with the insights you need to make the most of these critical gatherings.
1. SEMICON China (上海半导体展)
Dates: March 26-28, 2025 | Location: Shanghai New International Expo Centre, Shanghai
SEMICON China is the premier semiconductor trade fair in China, connecting the global semiconductor community with China’s rapidly growing market. In 2025, the event will focus on China’s push for semiconductor self-sufficiency, making it a key platform for discussing policy, investment, and innovation. With high-level executives and leading companies in attendance, SEMICON China 2025 will offer unparalleled opportunities for networking, collaboration, and exploring the latest advancements in semiconductor manufacturing and design.
Communication Strategy:
At SEMICON China 2025, thought leadership will be key. Participate in or sponsor panel discussions to showcase your expertise in areas like advanced packaging or supply chain resilience. Use China social media platforms like WeChat and Weibo to share real-time updates from the event, including photos, videos, and key takeaways. Engaging with attendees using event-specific hashtags like #SEMICONChina2025 can help you build visibility. After the event, publish a detailed report summarizing your insights and share it with your network and B2B tech media relations to reinforce your authority in the market.
2. electronica China (慕尼黑上海电子展)
Dates: April 15-17, 2025 | Location: Shanghai New International Expo Centre, Shanghai
electronica China is one of the leading trade fairs for electronic components, systems, and solutions in China. Since its inception in 2002, it has served as a global business platform, attracting high-quality visitors and decision-makers from around the world. In 2025, the event will focus on emerging technologies such as AI, IoT, and 5G, offering attendees a chance to explore the latest innovations and network with industry leaders. The conference program will also provide deep insights into semiconductor design, manufacturing, and applications, making it a must-attend event for companies at the forefront of innovation.
Communication Strategy:
To stand out at electronica China 2025, consider securing media interviews with leading China media landscape publications like EE Times China or Electronics Weekly. These interviews can position your company as a thought leader while highlighting your latest innovations. Additionally, live streaming from your booth or during keynote sessions can help you engage a global audience, especially on platforms like LinkedIn and WeChat. Issuing targeted press releases before, during, and after the event will further amplify your presence, allowing you to announce new partnerships, product launches, or key insights shared at the conference.
3. AEIF 2025 (汽车电子创新大会)
Dates: May 15-16, 2025 | Location: Shanghai
Since its inception in 2013, the AEIF Automotive Electronics Innovation Forum has become one of the largest and most influential events in the automotive electronics industry. In 2025, the forum will focus on cutting-edge topics such as autonomous driving, smart cockpits, and new energy vehicle electronics. With global automakers, Tier 1/Tier 2 suppliers, and academic experts in attendance, AEIF 2025 will provide a platform for in-depth discussions on industry trends and the latest technological advancements. The event will also feature a new product exhibition area, offering companies the chance to showcase their innovations and explore potential partnerships.
Communication Strategy:
At AEIF 2025, leverage expert interviews to discuss trends like autonomous driving and EV electronics. Share these interviews on platforms like YouTube and Bilibili to reach a broader audience. Live streaming your participation in panel discussions or keynote speeches can also help you engage with viewers in real-time. Additionally, publish case studies showcasing how your solutions are driving innovation in the automotive electronics sector, and distribute these to B2B tech media relations and event attendees to reinforce your thought leadership.
4. MWC Shanghai (世界移动通信大会上海)
Dates: June 18-20, 2025 | Location: Shanghai New International Expo Centre (SNIEC), Shanghai
MWC Shanghai is Asia’s largest and most influential event for the connectivity ecosystem, where global leaders and innovators share their vision for the future of connectivity. According to GSMA’s “The Mobile Economy Asia Pacific 2024” report, the mobile industry is expected to contribute over $1 trillion to the Asia Pacific economy by 2030. With 5G adoption accelerating, the region’s growth is set to outpace the global average. China’s mobile sector is advancing rapidly in AI and computing power, with operators launching both general AI models and tailored solutions to empower a wide range of industries.
At MWC Shanghai 2025, key discussions will shape technology’s impact on society, alongside demonstrations of groundbreaking innovations. The Super Hall will showcase the latest in tech, while the Future Tech Halls will connect key sectors like fintech, manufacturing, healthcare, and automotive. The event will also bring together operators and investors to explore new business models in the 5G space. As we look to 2025, MWC Shanghai represents a unique moment for the entire ecosystem to converge, connect, and drive transformative change.
Communication Strategy:
At MWC Shanghai 2025, focus on positioning your company as a leader in the connectivity ecosystem. Secure speaking slots or panel participation to discuss topics like 5G, AI, and IoT. Use live streaming to broadcast your sessions or product demos to a global audience, leveraging platforms like LinkedIn, WeChat, and YouTube. Partner with industry influencers to amplify your presence, and issue press releases highlighting your contributions to the future of connectivity. Post-event, publish a thought leadership piece summarizing key takeaways and how your company is driving innovation in the mobile and connectivity space.
5. SEMI-e (深圳国际半导体及显示技术展览会)
Dates: September 10-12, 2025 | Location: Shenzhen World Exhibition & Convention Center, Shenzhen
SEMI-e is one of the most influential and professional semiconductor exhibitions in China. In 2025, the event will bring together over 900 exhibitors across 60,000 square meters, covering the entire semiconductor industry chain, including chip design, semiconductor equipment, materials, advanced packaging, core components, wide-bandgap semiconductors, and AI computing power. SEMI-e 2025 will be held concurrently with CIOE China Optoelectronics Expo, creating a mega-event spanning 320,000 square meters that integrates photonics and semiconductor technologies. This dual-event synergy will foster collaboration across the semiconductor and optoelectronics industries, driving innovation and market growth.
Communication Strategy:
At SEMI-e 2025, leverage the event’s massive scale and concurrent exhibitions to maximize your visibility. Host live demonstrations of your latest technologies and stream them online to reach a global audience. Collaborate with industry influencers to amplify your presence, and issue press releases highlighting your innovations in semiconductor and optoelectronics. Post-event, publish a detailed report summarizing key trends and insights, positioning your company as a thought leader in the semiconductor industry.
6. SemiBay (湾芯展)
Dates: October 15-17, 2025 | Location: Shenzhen Futian, Shenzhen
SemiBay is a premier semiconductor event in Shenzhen, guided by the Shenzhen Municipal Government and the Shenzhen Development and Reform Commission. Organized by the Shenzhen Semiconductor and Integrated Circuit Industry Alliance (Shenzhen IC Alliance), the event focuses on key areas such as semiconductor equipment, materials, wafer manufacturing, third-generation semiconductors, packaging, design, and applications. SemiBay 2025 aims to foster collaboration across the semiconductor industry, building a healthy ecosystem that integrates industrial, technological, capital, and talent resources. The event will serve as a platform for domestic and international semiconductor companies to deepen their collaboration and explore new opportunities.
Communication Strategy:
At SemiBay 2025, focus on building partnerships and showcasing your contributions to the semiconductor ecosystem. Participate in panel discussions to share your expertise in areas like third-generation semiconductors or advanced packaging. Use China social media platforms like WeChat and LinkedIn to share real-time updates and engage with attendees. Post-event, publish a case study or white paper highlighting your role in advancing the semiconductor industry, and distribute it to B2B tech media relations and stakeholders.
7. RISC-V (中国RISC-V生态大会)
Dates: February 27, 2025 | Location: Beijing Zhongguancun International Innovation Center, Beijing
The China RISC-V Ecosystem Conference 2025, themed “Building Ecosystems, Sharing the Future,” successfully brought together global leaders from academia, industry, and government to discuss the latest trends and opportunities in RISC-V technology. The event showcased the rapid growth of the RISC-V ecosystem in China, with a focus on its applications in IoT, AI, and edge computing. Key discussions highlighted China’s increasing influence in the global RISC-V landscape, with participants exploring how open-source technologies can drive innovation across industries.
Recap and Communication Strategy:
The 2025 conference was a resounding success, with attendees gaining valuable insights into the future of RISC-V technology. For future events, consider leveraging influencer marketing in China to amplify your presence. Engage with China social media platforms like WeChat and Zhihu to share key takeaways and thought leadership content. Post-event, publish a detailed recap highlighting your contributions to the RISC-V ecosystem, and distribute it to B2B tech media relations and industry stakeholders. This will help reinforce your position as a leader in the open-source semiconductor space.
China is home to many exceptional semiconductor events, though some are not held annually. Stay tuned as we continue to update you on the latest opportunities to connect, innovate, and grow in this dynamic market.
As a leading tech PR agency in China and an APAC tech PR agency, Influence Matters specializes in helping B2B semiconductor and technology companies navigate China’s complex market and make a lasting impact at industry events. From crafting tailored communication strategies to securing media coverage and managing digital campaigns, we’ll ensure your brand stands out in 2025. Our expertise in China market communications, spokesperson training, and crisis communications allows us to help you build trust and credibility with local partners and customers, ensuring your success in this dynamic market.
The semiconductor and connectivity industries in China are evolving at an unprecedented pace, and 2025 will be a year of immense opportunity. By attending these top events and implementing a robust communication strategy, you can position your company as a leader in this dynamic market. Ready to make your mark? Contact Influence Matters, your trusted B2B PR agency in China, today, and let’s create a winning plan for 2025!
