In today’s fast-paced business world, it is essential for companies to stand out and differentiate themselves from their competitors. At Influence Matters, we believe that our unique set of values sets us apart and highlights our strengths as a company. Influence Matters strives to provide a new, flexible and nimble PR and marketing solution to…
In today’s fast-paced business world, it is essential for companies to stand out and differentiate themselves from their competitors. At Influence Matters, we believe that our unique set of values sets us apart and highlights our strengths as a company.
Influence Matters strives to provide a new, flexible and nimble PR and marketing solution to China, tailored to and accessible for fast-growing businesses that need a strong partner who can focus on shaping and telling their story, building influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place.
Our values, represented by eight keywords, compiled by our team as we celebrated our eighth anniversary in 2023 are geek, creativity, curious, smart, passion, dynamic, energetic, and growth. Each of these keywords represents a core value or strength that we bring to our work and our counsel to clients.
Geek
We are all experts and enthusiasts in various technology fields, some of us trained engineers, allowing us to serve our tech clients following their objectives closely, and excitedly. Our founder and Managing Director, Simon, is a geek at heart, with over two decades of experience helping technology companies communicate in China, making him well-versed in both the tech and communications industries.
Creativity
We are proud of our team brainstorming sessions and our ability to produce innovative campaign ideas, stories and designs that stand out. We love to work with creative companies that innovate tomorrow’s technologies and solutions, and match them with our innovative communication thoughts.
Curious
Curiosity is at the heart of everything we do at Influence Matters. We’re always eager to learn about the latest trends and innovations in technology across all industries. As a team, we’re dedicated to helping B2B tech companies tell their stories, with a particular focus on industries like mobile internet, IoT, semiconductors and chips, fintech, AI and big data, gaming and high-tech consumer goods, and Industry 4.0.
Smart
We value working smartly and efficiently, using our knowledge and experience to deliver the best results for our clients. We enjoy digging deep in our clients’ business and technology to understand their challenges so we can come up with smart strategies that will advance their success.
Passion
We are passionate about the industry and our clients, committed to delivering high-quality work. We have strong enthusiasm for the tech industry and continuously strive to learn and share industry trends and insights among ourselves. We scrutinize every word we use and debate every professional term in each article. Our attention to detail and knowledge of our clients’ products and solutions comes from the passion that motivates us to go always higher.
Dynamic
Our team is diverse, and we each bring our unique strengths to the table, whether for analysis, relationships, campaign ideation or content creation. Our team members have a wide range of professional backgrounds, including journalists, trained engineers, leaders who have worked in top PR agencies, juniors with client-side experience and deep market insights, and even interns from renowned universities who constantly share their Gen Z thoughts and insights.
Energetic
We are a young and energetic team, bringing our energy and enthusiasm to everything we do. Our Energy drives us to promptly respond to clients’ needs, often exceeding their expectations. Whether starting from scratch or expanding from one to one hundred, we have the solution and the energy to take our clients there.
Growth
Since 2015, we have grown continuously, expanding our reach and capabilities to always improve our service to our clients. We grow because we commit to growing with our clients, and our support allows them to reach their business objectives. Our commitment to growth allows us to understand the shifting needs of a fast-growing business, for which we have designed our nimble approach to supporting them.
We believe that our unique set of values sets us apart in the as a communication partner and emploer, highlighting our strengths as a company and as a team. We take pride in being a geeky, creative, curious, smart, passionate, dynamic, and energetic and growing team and look forward to continuing to deliver exceptional results for our clients.
Curious to see how we help clients reach their goals based on these eight keywords?
To learn more about Influence Matters and our work in the B2B tech industry, visit our website at https://influencematters.asia/.
Another year. Every April, we get to reflect on what we have achieved since Influence Matters was founded to support the success in China of fast-growing B2B tech companies. There is so much that, this year, we decided to put together a list of 7 "Did you know?" to introduce our 7 years of history. I'm happy to say that I am rather proud of what we have achieved. We just passed 70 companies and organizations supported, adding two new clients in the past 3 months.
We are thrilled to welcome David Zhou as Vice President, Head of Client Services - in a newly created role that expands our strategic communication capabilities for our growing roster of leading B2B tech clients. David brings a wealth of experience in business and PR advisory for technology companies and will work with the teams on applying his experience towards our clients' success in China!
Women are not only dominating in Influence Matters, but they are also dominating the PR industry. That is why we are excited to celebrate International Women's Day (IWD 2021) that's happening annually on 8th March.