Communication Trends

We spotlight five 2025 events that should be on every B2B leader’s agenda, paired with tactical insights to maximize your impact. 

Navigating this competitive landscape requires more than just cutting-edge technology—it demands strategic collaboration with Chinese media to shape narratives, highlight trends, and connect with target audiences.  

For international B2B tech companies operating in or eyeing the Chinese market, this year's sessions highlighted several key themes that could shape the business landscape in the coming years.

To help B2B companies navigate the opportunities in 2025, we’ve prepared this comprehensive guide to the top events in China.

To effectively navigate the complex stakeholder landscape of China's EV market, Influence Matters has perfected a “Golden Circle” approach.

Our PR expert attended ChinaJoy 2024 and gained valuable insights into effective booth design and engagement strategies.

We focus on the public communication strategy in support of business objectives.

A key trend that emerged from our on-the-ground observations was the strong focus on showcasing products and solutions within the context of their end-user applications, rather than just the underlying technologies.

Insights on event management, media relations, and communication strategy.

Our on-site experts witnessed first-hand the scale and pace of China's technological transformation, from the rollout of ubiquitous 5G networks to the application of cutting-edge AI systems across industries.

This year, we expect the show to feature cutting-edge launches from prominent Chinese companies. As a trusted communication partner, we would also discuss how to stand out at the event.

This unique composition of the show provides foreign B2B suppliers with a significant opportunity to connect with Chinese original equipment manufacturers (OEMs) and gain insights into the Chinese market and emerging trends.

With a keen focus on the Southeast Asian market, we noticed a new trend for Chinese EV companies to go global in this thriving market.

Here are a few steps to set up a systematic approach to press relations, once you have crafted your narrative and finished your press kit.

How do you ensure that your startup’s voice resonates beyond your immediate circle? The answer lies in leveraging the most powerful channel available: the press.