In this blog post, we will explore the unique characteristics of Bilibili and discuss how B2B enterprises can leverage this platform to enhance their promotional efforts.

Influence Matters’ Associate Director of Client Operations, attended Electronica China 2023 and shared some of her thoughts about the event and how tech companies can maximize their presence there.

In this blog post, we will explore the significance of WeChat Channels, how to create them for personal and company use, and the dos and don'ts for B2B companies looking to stand out in China.

We explore the role of key media outlets and why you should engage with them successfully

Zhihu (知乎) has emerged as a shining star in China's digital realm. With its unique focus on knowledge sharing and intellectual discussions, Zhihu offers a refreshing space for professionals to connect, learn, and engage.

By selecting the appropriate vertical semiconductor and electronic engineering media outlets, chips, and media are the perfect pairings for achieving success in China's semiconductor industry.

With the development of generative AI, we have new tools at our disposal that can help us to provide our clients with the best possible service.

We don’t believe that the fundamentals of communicating in China have changed. They have been strengthened, if anything, for any non-Chinese company operating in China.

The SIA recently released a report showing that global semiconductor sales in 2021 have set a full-year record with the industry's highest-ever annual total and increased substantially across all major regional markets, as chipmakers have considerably ramped up production to address high demand.

The event showed the rest of the world - what the post-COVID world would look like, with China as a leading representation. With in-person events making their way back, it's something the rest of the world should be excited to expect.

The proverb "Curiosity killed a cat" is not always applicable. In entrepreneurship and leadership, curiosity fosters innovation and fresh ideas to prosper.

Simon Vericel is featured on Startup Grind Beijing and Startup Grind Greater China's Entrepreneur Spotlight on May 2020 by Madeleine Madeleine