We just launched the official WeChat account of the Swiss Business Hub

We just launched the official WeChat account of the Swiss Business Hub

We’re proud to have just launched the Swiss Business Hub official WeChat platform in China! In order to implement the visibility of the investment promotion office of the Swiss Embassy in China and their initiatives, the Swiss Business Hub retained Influence Matters to plan and execute its WeChat strategy, from building to maintaining the organisation’s official WeChat account. After...
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Our founder Simon introduces China communications to Swiss Startups

Our founder Simon introduces China communications to Swiss Startups

The third edition of the Venture Leaders China program, organized by VentureLab and  the Swiss government, was a great success, and we are proud that our Managing Director, Simon Vericel, was asked to take part in the program. The event was a 10-day business development program specifically organized for 10 promising high-tech Swiss startups, with...
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Influence Matters supported the French Tech Tour China 2016!

Influence Matters supported the French Tech Tour China 2016!

The last quarter of 2016 is offering incredible opportunities for foreign startups attracted to the Chinese market. After the China Venture Leader program, organized by the Venture Lab and the Swiss government, gave access to the Asian giant to ten selected Swiss high-tech startups, now it’s time for France to promote its entrepreneurial spirit abroad....
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The Golden Age of Chinese Startups

The Golden Age of Chinese Startups

In the last few months, I’ve become quite familiar with a term that I would now consider almost redundant: startup. In June, I started working at Influence Matters, a tech PR startup that “creates influence for innovators;” only a couple of month ago, I was curating the Networking Matters’ agenda, a WeChat agenda of interesting...
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Influence Matters partners with the Beijing Women's Network for their official launch!

Influence Matters partners with the Beijing Women's Network for their official launch!

Influence Matters is glad to announce it became the official PR partner for the Beijing Women’s Network, supporting them for the official launch of the organization! The Beijing Women’s Network, a leading platform dedicated to women driven by professional aspirations and self-development, was founded in 2015, but in barely two years-time, it was able to connect...
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Do Work That Matters! What makes us different for young talents

Do Work That Matters! What makes us different for young talents

Influence Matters strives to bring a new PR offer to China, tailored to and accessible for startups and SMBs that need a strong partner that can focus on shaping and telling their story, building Influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place. We are...
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Influence Matters, potential New Agency of the Year!

Influence Matters, potential New Agency of the Year!

WEEEEEEEEEEEEEEEEEEEEEE! We are super happy to have made it to the list of 3 finalists of the Holmes Report’s 2016 New Asia-Pacific PR Consultancies of the Year! After a careful selection process, The Holmes Report has identified the three most successful and interesting new PR agencies of 2016, and at the 2016 Asia-Pacific SABRE Awards in Hong...
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Blog: Learning PR as a summer intern at Influence Matters

Blog: Learning PR as a summer intern at Influence Matters

July 11th was a big day for me. It was the day I officially got on board and join the great Influence Matters family as a summer intern. On the first day to work, I felt a little bit confused about what we were doing here, because before joining, I know little about the PR...
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E-commerce: a Fruitful Business in the Land of the Dragon

E-commerce: a Fruitful Business in the Land of the Dragon

Let’s assume you were an average Chinese consumer, or an expat living in China, for that matter…where would you prefer to go shopping? To an expensive shopping mall downtown? To the local market right next to your house? To one of the huge wholesale markets that are about to be dismantled? Well, if you are...
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Influence Matters is hiring!

Influence Matters is hiring!

Are you a smart-working, responsible, creative, resourceful, tech savvy, geeky young talent, willing to start a new career at a fast-growing and challenging PR company or take your PR career to a new, smart level? Look no further, Influence Matters is currently looking for an Account Manager and an Account Executive to welcome in our...
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The Chinese Mobile Advertising Industry: an outlook.

The Chinese Mobile Advertising Industry: an outlook.

As the team is on its way to ChinaJoy to support a couple of clients engage with the media, we analyse a couple of reports on the mobile advertising market in China. Several advantages of mobile advertising make it appear as the promising answer to the future of the industry as a whole. Differently from...
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The Chinese mobile game industry: stats and forecasts

The Chinese mobile game industry: stats and forecasts

Following the big news related to the acquisition of Supercell, the Finnish mobile game giant, by the Chinese Tencent, which occurred June 23, and as we prepare to attend ChinaJoy, China’s largest game industry trade show, to support some of our clients, Influence Matters decided to provide some insight into the Chinese mobile game industry,...
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Our weekly networking agenda is famous!

Our weekly networking agenda is famous!

As you’ve probably got to know by now, Influence Matters is involved in a huge number of different initiatives and our team is always striving to provide the best quality content to all our clients and loyal followers. One of our little side project is a weekly networking agenda for Beijing (by us at Influence...
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