Bringing New Monetization Technology to Chinese App Publishers

In 2019, 60% of mobile applications monetization happened through in-app advertising. Mobile advertising has become a crucial part of the business model of the mobile Internet industry and an inevitable trend for future development. In China, the development of the advertising technology industry was changing rapidly, and the competition was extremely fierce – making it challenging for Fyber to get noticed against local enterprises.

Additionally, as a newly merged company that carried out business integration in 2017 and launched a new brand in 2018, Fyber needed to increase awareness in China. Therefore, it is challenging but crucial to building a bridge of communication between Fyber and China app developers and publishers.

Influence Matters built a highly effective ongoing media relations, event support, and WeChat program designed to regularly placed Fyber’s executives, corporate stories, and solutions in front of decision-makers in the Chinese app economy with engaging content.

Our team leveraged content developed by our Content Hub, particularly for China. Also, localized Fyber’s international marketing efforts, and built lasting relationships with top tier marketing, mobile internet, e-commerce, and technology press in China to deliver regular front-page coverage positioning Fyber as the best partner to help app developers discover better ways to monetize mobile games with proprietary technologies and expertise in mediation and RTB.

Influence Matters built and maintained Fyber’s official WeChat platform to re-engage more closely decision makers, delivering compelling weekly solutions and company stories. We also develop workshops to build relationships with its partners and show industry solutions to its target audience.

Influence Matters also leveraged Fyber’s participation at major events in China, such as ChinaJoy in Shanghai to engage the press directly with announcements and interviews.

An average of 2-3 high profile front-page coverage every month, tens of key editors engaged directly with interviews, around one hundred press articles resulting from the reprints of initial coverage and announcements, and a fast-growing WeChat following have cemented Fyber as a leader open for business with China, and directly generated qualified business leads!