Archives

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  11 Jan

  PROPHESEE – Strategic Cooperation & Funding Announcement

  Tl;dr: Prophesee wanted to leverage its funding announcement to strengthen its business development activities in China. Influence Matters assisted Prophesee in planning and organizing a hybrid press event supported by social media activities. Results: More than 30 media participated in the press conference and produced 190+ media reports. The WeChat official account increased by 21%...

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  10 Nov

  China Market PR Activation

  tl;dr: Fyber was looking to raise brand awareness among app developers and publishers in China following a merger and rebrand. Influence Matters developed a consistent and rapid-fire output of thought-leading and product-focused news Results: Monthly front-page coverage for 2+ years, fast-growing social media following, and hundreds of developer and publishers reached directly.

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  15 Jun

  Startup PR Activation

  tl;dr Xcalibyte, a new startup in cybersecurity was looking to build a strong reputation fast to reach potential clients and investors in China. Influence Matters built a PR system from the ground up designed to target clearly identified stakeholders Results: During the first year, our program put Xcalibyte on the map of source code security...

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