Archives

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  22 Apr

  Everledger – China PR & Marketing Development

  tl;dr:  Everledger, a technology company helping businesses surface and converge asset information needed professional assistance to develop a communication strategy in building brand awareness in China. Influence Matters team developed in-depth analysis in identifying opportunities and objectives to position Everledger as the leader in digital transparency and trust. Result: 40 top media engaged, 200% WeChat...

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  21 Apr

  Global Marketing Revamp

  tl;dr: The SOI Industry Consortium needed professional expertise to revamp their marketing & communication, generate interests in their mission, and attract new members. Influence Matters tailored the Consortium’s brand presentation and developed media relations and social plans to engage stakeholders more systematically. Result: 40 mentions in the press, 110% growth on Linkedin followers, 72K total...

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  10 Nov

  China Market PR Activation

  tl;dr: Fyber was looking to raise brand awareness among app developers and publishers in China following a merger and rebrand. Influence Matters developed a consistent and rapid-fire output of thought-leading and product-focused news Results: Monthly front-page coverage for 2+ years, fast-growing social media following, and hundreds of developer and publishers reached directly.

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