Archives

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  10 Nov

  China Media Relations

  tl;dr: Adjust as the up and coming mobile marketing analytics company needed to connect more regularly with marketers and developers in China. Influence Matters developed a hyper regular content delivery strategy and build Adjust’s media relations to consistently put Adjust on the front page. Results: 3 front-page articles per month on average, tens of key...

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  15 Jul

  Ongoing Awareness PR Program

  tl;dr: Mackevision needed to establish its leading industry position for CGI in China and demonstrate its superior technical capabilities. Influence Matters built a highly effective ongoing media relations, case study, and WeChat awareness program to raise Mackevision’s visibility towards decision makers in the auto industry. Result: Over 200 press release clippings, more than 10 media...

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  15 Jun

  China PR Activation Program

  tl;dr Eco-Counter had been exploring the Chinese market for several years, but found converting leads challenging due to a lack awareness. Influence Matters activated a PR approach that builds a reputation in China as a leader in people counting solutions to a target audience of city planning decision makers in China. Result: Interviews and case...

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