Guide to Targeting NEV OEMs in China by Influence Matters

China’s NEV industry is the most innovative and active in the world, with dozens of OEMs manufacturing, selling to Chinese consumers and exporting over 12 million vehicles to international markets in 2024, with projections expecting over 16 million in 2025. In this guide, Influence Matters will provide an overview of NEV industry key organizations, highlight key stakeholders (the “Golden Circles of Influence”), and offer practical insights on effectively reaching OEMs in China to maximize your market growth.