The Influence Matters Advantage.

EFFICIENT
& DYNAMIC

A modern, fast, flexible strategic PR firm in Asia with a startup-like approach to service, making a real impact for our clients.

MULTICULTURAL
& PASSIONATE

A multicultural team of entrepreneurial talents passionate about innovation and building bridges between Asia and the world.

INNOVATIVE
& IMPACTFUL

The Holmes Report nominated us for 2016 and 2017 Best New APAC PR Consultancy of the Year, the only finalist based in China both times.

With You
From Goal to Results.

OBJECTIVE
STRATEGY
STORY
AUDIENCE
CONTENT
DELIVERY
RESULTS

OBJECTIVE
STRATEGY
STORY
AUDIENCE
CONTENT
DELIVERY
RESULTS

OBJECTIVE

We dissect your business objectives so we can identify various ways we can support them with highly targeted campaigns
- Raising capital, launching a product, developing a new market, recruiting, changing the world... are some of the goals we help you approach independently
- Our modular approach to campaigns allows you to allocate efforts and shift budget towards the most pressing goal almost in real time
STRATEGY

We solve your challenges with effective and innovative, performance-driven influence building ideas
- Our strategies shift people's ideas, plant new concepts in minds and influence whole ecosytems with your innovations
- We are experts at building and running seamless cross-border communication strategies across Asia
STORY

We build narratives that tell everybody why your innovations will make the world a more interesting place
- We focus on building the story that will make markets truly understand why your technology is so important, so you can focus on inventing and perfecting it
- We are storytellers, geeks and dreamers above all, a combination of skills that sparkles in front of your possibilities
AUDIENCE

We map your ecosystem of influence with great accuracy thanks to our deep expertise and experience navigating circles of influence
- We research and evaluate your whole ecosystem of influence so we can focus on targeting key stakeholders efficiently
- We are connectors of people and ideas with a knack for delivering awareness that supports business objectives
CONTENT

Our Content Hub is your high powered PR and marketing content function, putting your story into compelling material for people to share
- Our content team understands the value of stories well told and the needs of each channel in each of your Asian markets
- We are at the crossroad of strategy and editorial, making content work for your objectives
DELIVERY

We know exactly how information flows from you to your audience, so we can deliver the influence to people that matter for your business via the most efficient channels
- We connect with the press, work with event organizers, and use social media like no other agency
- We ensure no good content is wasted, delivering maximum awareness in targeted groups efficiently with our optimized delivery system
RESULTS

We constantly evaluate results against business objectives to fine tune all strategies, increasing the reach and efficiency of your influencer engagement efforts
- We focus on efficient strategies that will deliver short and long term results within your relevant ecosystem for influence
- We are your partners, working together to help you achieve success where you need it

October 2021

La French Tech

La French Tech needed assistance to tailor their communication and messaging for NEXT TECH CHINA, a one-week hybrid market discovery event for French startups. Influence Matters developed a full PR and social plan to attract participating startups and attendees.
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September 2023

Riskified

Riskified aims to increase awareness and understanding among Chinese cross-border merchants in a highly competitive market environment.
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June 2023

Communication Strategy

Ampere Computing

Benchmarking against a lagging but very famous competition
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October 2020

Media Relations & Hybrid Events

Soitec

The cancellation of offline events created challenges for Soitec to continue building their brand & communicating with stakeholders in China. Influence Matters team leveraged its creativity & expertise in developing COVID19 world-friendly communication plans to maximize Soitec’s brand awareness in China.
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September 2023

Riskified

Riskified raised a huge funding round to enter and grow fast in China, they needed a like minded agency.
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December 2024

SpacemiT

Putting a Chip startup top of mind in the RISC-V sector in China
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2021/2022

Browzwear

Browzwear is a veteran of the 3D fashion design industry, but never built its brand in China, where aggressive competitors were emerging..
Influence Matters proposed a full scale communication strategy, building brand awareness through corporate comms media relations, and social media and events activities targeting young designers.
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June 2015

Kaiterra

Launching a Groundbreaking new Air Quality Monitor in Style
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January 2024

Winbond

Winbond hopes to have a team in mainland China to assist in organizing high-quality offline technology forums and provide comprehensive support.
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September 2023

ADP

ADP felt its thought leadership was not demonstrated well enough by its previous agency.
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10/19

Startup PR Activation Program

Xcalibyte

Xcalibyte, a new startup in cybersecurity was looking to build a strong reputation fast to reach potential clients and investors in China.
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July 2021

PROPHESEE

Prophesee wanted to leverage its funding announcement to strengthen its business development activities in China.
Influence Matters assisted Prophesee in planning and organizing a hybrid press event supported by social media activities.
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Sep 2023

Communication Strategy

Thunes

Building trust for a digital cross-border payment solution provider in China
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December 2024

PROPHESEE

Prophesee was looking to reach a wide audience while attending two successive events.
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February 2020

China PR & Marketing Development

Everledger

Everledger, a technology company helping businesses surface and converge asset information needed professional assistance to develop a communication strategy in building brand awareness in China. Influence Matters team developed in-depth analysis in identifying opportunities and objectives to position Everledger as the leader in digital transparency and trust.
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06/19

China PR Activation Program

Eco-Counter

Eco-Counter had been exploring the Chinese market for several years, but found converting leads challenging due to a lack awareness.
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Winbond

Winbond, a leading storage semiconductor company from Taiwan focused on a very niche market, wanted to enter a new market while facing competition.
Influence Matters team developed a comprehensive multi-channel strategy introducing Winbond’s technologies to the engineer-based audiences.
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December 2021

Winbond

Winbond was looking for a platform to promote its product technology and corporate culture through video in China
Influence Matters developed a BiliBili strategy to post engaging videos regularly and collaborate with influencers
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December 2017

Ubisoft

Turning Ubisoft into a jobseekers’ main choice in China
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June 2024

ADP

One recent example showcased our profound story pitching experience and solid media relations.
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09/19

Awareness PR Program

Mackevision

Mackevision needed to establish its leading industry position for CGI in China and demonstrate its superior technical capabilities.
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July 2020

Riskified

Riskified was looking for an experienced PR agency in China to build brand awareness & strong communication around its anti-fraud technology in China’s eCommerce industry.
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Oct 2024

Winbond

Winbond aimed to elevate its industry profile and deepen engagement with existing and potential clients in the memory sector at electronica Shanghai 2024. The objective was to showcase their latest products and technologies while expanding their network within the electronics industry.
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04/16

Event support

LA FRENCH TECH

They needed to change the way China perceived French innovation.
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Jan 2024

China PR & Marketing Development

Uhnder

Uhnder was looking to increase its exposure and awareness in China leveraging their Tech Day customer event.
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Dec 2023

Communication Strategy

CrimsonLogic

CrimsonLogic planned to leverage CIIE to announce its re-branding and elevate its brand image as one of the industry leaders in cross-border trade digital solution in China.
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May 2023

Winbond

Winbond, a leading storage semiconductor company from Taiwan focused on a very niche market, wanted to enter a new market while facing competition.
Influence Matters ran a technical webinar on leading media platform Elecfans to connect directly with developers, introduce its capabilities and exchange with them.
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March 2020

Virtual Press Event

Ampere Computing

They needed to make a big announcement despite travel bans!
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June 2023

China PR & Marketing Development

Uhnder

Uhnder was seeking to expand its business and increase brand awareness for its digital radars in China among Chinese tier-1 auto OEMs and partners.
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Aug 2023

Communication Strategy

Checkout.com

Rapidly growing Checkout.com’s reputation as a cross-border payments leader
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November 2019

Adjust

Position Adjust as the New Force in Mobile Marketing Analytics
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05/11

Harting

HARTING was looking to generate more awareness and strengthen Its brand image as industry standard setter in industrial connectors
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Sep 2023

Communication Strategy

Paxos

Building trust for a regulated digital asset infrastructure platform in China
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July 2020

Global Marketing Revamp

SOI Industry Consortium

The SOI Industry Consortium needed professional expertise to revamp their marketing & communication, generate interests to their mission, and attract new members. Influence Matters tailored the Consortium’s brand presentation and developed media relations and social plans to engage stakeholders more systematically.
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November 2019

Fyber

Bringing New Monetization Technology to Chinese App Publishers
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2016

Media Relations

EnchantVC

Making the headlines at two top tech events in Greater China!
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2017

Glispa

Raising awareness of a foreign mobile ad-tech veteran to a competitive level in China!
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2017

Media Relations

Outfit7

Putting a foreign game atop Chinese app stores.
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BLOG

20 Feb
China Automotive News: Top 10 Technology Trends to Anticipate in the Automotive Industry by 2025

Source: https://news.qq.com/rain/a/20250109A077EN00?suid=&media_id= Influence Matters: This article is a translation by Influence Matters of the top ten automotive trends published in January 2025 by China Automotive News, a leading automotive industry news organization covering all things about cars, EVs, and the technology that powers them. These trends reflect the dynamic changes and innovations shaping the automotive industry in China, offering valuable insights for stakeholders worldwide. 2025 marks the final year of the "14th Five-Year Plan." Although China's automotive industry faces multiple...

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12 Feb
Navigating China's EV Market: The Golden Circles Framework

China's New Energy Vehicle (NEV) industry stands at the forefront of global innovation, poised for remarkable growth. In 2024, the country is expected to manufacture and sell over 12 million vehicles, with projections indicating that this number could exceed 16 million by 2025. This expansion reflects a burgeoning demand for electric vehicles (EVs) in both domestic and international markets. Several key trends are driving this growth. China-based Original Equipment Manufacturers (OEMs) are leading the charge, with significant production increases anticipated....

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29 Nov
November 2024 Newsletter by Influence Matters

Subscribe to Our Newsletter for the Latest Information! Message from Simon Dear friends, It's planning season for 2025 and we're glad to see many of you looking at China with a renewed interest given the number of discussions we've had about launching programs in China. Elections over, with a result that didn't seem to surprise many business leaders as more openly pro-business candidate is making it to the White House. Those cross-border business leaders seem to agree with our assessment...

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31 Oct
October 2024 Newsletter by Influence Matters

Subscribe to Our Newsletter for the Latest Information! Message from Simon Dear friends, It’s been a busy month filled with events, client work, and business development. I had the pleasure of moderating a panel session at the French Tech Summit Bali 2024, where I got to lead a very insightful discussion on remote working, the changing expectations of employers and their workforce, and the role technology plays in the changing realities of work. South East Asia is at the frontier...

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30 Sep
September 2024 Newsletter by Influence Matters

Subscribe to Our Newsletter for the Latest Information! Message from Simon Dear friends, I am very honored to have attended the PRovoke Awards dinner in Singapore, where we proudly celebrated being named a finalist. This milestone serves as a significant encouragement for our team and partners. Thank you for the support and trust along the way. The team in China did awesome work again this month, some examples, below, but most excitingly, we welcome a new client in Morphotonics, a...

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19 Sep
Influence Matters Nominated as Finalist for 2024 Asia-Pacific Technology PR Consultancy of the Year

We are honored to have been nominated as a finalist for the '2024 Asia-Pacific Technology PR Consultancy of the Year' at the PRovoke Asia-Pacific SABRE Awards & Summit. Making it to the finalist list alongside much more established agencies is a testament to the success we are having and the value we bring to our clients in the region. Influence Matters stands out as the only Agency from the Asia-Pacific region to make it to the top four finalists, demonstrating...

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30 Aug
August 2024 Newsletter by Influence Matters

Subscribe to Our Newsletter for the Latest Information! Message from Simon Dear friends, I am delighted to share that Influence Matters has been shortlisted as a finalist for PRovoke Media's 2024 Asia-Pacific PR Consultancies of the Year awards. We are proud to be acknowledged among the best in the industry and look forward to celebrating this achievement. I will be in Singapore for the award dinner and I am excited about the opportunity to connect with industry peers. Additionally, our...

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15 Aug
Winning the Tech Olympics: Strategies for Thriving in China's Innovation Race

Cover Photo: Xinhua The 2024 Paris Olympics may be over, but the afterglow of China's technological advancement will continue to shine on the global stage. While the world marveled at the stunning athletic feats, an equally impressive display of innovation and speed was taking place behind the scenes, with China’s tech ecosystem well positioned. China's tech companies emerged at the Paris Olympics, showcasing their prowess in cutting-edge solutions. Chinese tech giants like Alibaba have firmly established themselves as key partners...

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09 Aug
China Joy 2024: A PR Perspective on Booth Design and Engagement Activities

As a leading communications agency, Influence Matters is dedicated to helping our clients make a lasting impact at industry events. When our PR expert Sidi attended ChinaJoy 2024, she gained valuable insights into effective booth design and engagement strategies that we're excited to share. Sidi Ye | Senior Account Executive While various companies showcased impressive activations, Sidi focused her analysis on Snapchat's standout presence at the event. As a global brand aiming to deepen its connection with the Chinese market,...

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31 Jul
July 2024 Newsletter by Influence Matters

Subscribe to Our Newsletter for the Latest Information! Message from Simon Dear friends, It's been a remarkable month for the team at Influence Matters. As our client teams attended major events in China, including MWC, electronica China, and Vision China, we not only helped our clients achieve great results but also shared key insights on event management and media strategies to provide practical ideas for international companies looking to succeed in the Chinese market. Internally, we have a promotion to...

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