Beijing and Shanghai, China, July 16, 2019 – Influence Matters, the fast-growing independent B2B tech PR agency in China, launched today a strategic partnership with She Loves Tech to support the 2019 She Loves Tech Global Startup Competition with a PR program to raise public awareness towards women’s technology innovation and entrepreneurship.
During the competition, Influence Matters will assist in Chinese PR promotion and provide strategic advice during different stages of the competition. Additionally, Simon Vericel, Founder & Managing Director of Influence Matters will hold a workshop for participants of the Mainland China leg of the competition in Shanghai on July 27, introducing PR tips for startups. Simon and the Influence Matters Beijing team will also attend the Grand Final in Beijing on September 14, where local leg winners from all over the world will pitch to win great prizes including funding and in-nature support.
“She Loves Tech is a great organization for Influence Matters to support,” said Simon Vericel, Founder and Managing Director of Influence Matters. “Tech entrepreneurship is still mostly dominated by men, while Influence Matters, and the PR industry, is predominantly made of women. We see ourselves as geeks and innovators regardless of our gender, and strive for better equality on both sides. So it is only natural that we support She Loves Tech, which celebrates not only women entrepreneurs in tech to inspire more women to believe they can, but also supports women focused innovations improving women’s living conditions all around the world”.
Influence Matters’ focus on developing business goal-oriented communication strategies for startups, scale-ups and fast-growing mid-size companies with a highly efficient and nimble approach to client service effectively fills a void in the PR offer in China. The teams in Beijing and Shanghai serve innovative leaders such as Mackevision (CGI), Freeman (brand experience), Harting (smart manufacturing) – all three of them ran by impressive women in China – and Soitec (semiconductors), Adjust (mobile marketing), Artefact (data consulting and digital marketing), Eco-Counter (smart city), and Xcalibyte (software).
The She Loves Tech 2019 Global Startup Competition is a global initiative aiming to showcase the convergence in the latest trends in technology, entrepreneurship, innovation and the opportunities it creates for women. The competition is expected to attract over 500 women impacting and women-led startups from around the world, where they will benefit from an interconnected global network of like-minded innovators, mentors, investors, and other supporting organizations. Local legs are taking place in more than 20 countries and regions including Australia, France, Germany, India, Indonesia, Israel, Latvia, Nepal, Pakistan, Philippines, Singapore, Thailand, United Arab Emirates, Malaysia, the United States and China. Winners of each leg will participate in a Grand Final in Beijing, China, on September 14, 2019.
About Influence Matters
Influence Matters is a young, fast-growing and passionate entrepreneurial public relations firm focused on helping startups, scale-ups and mid-size B2B tech companies to create performance-driven influence in China. Influence Matters’ expert team of over 15 consultants is spread across the agency’s two offices in Beijing and Shanghai, bringing international best practices in influencer engagement to China with a particular focus on innovative industries covering internet, semiconductor, enterprise software, IT, ad-tech and mar-tech, blockchain, gaming and consumer tech.
www.influencematters.asia
About SHE LOVES TECH
She Loves Tech is a global platform committed to building an ecosystem for technology, entrepreneurship and innovation that creates opportunities for women. She Loves Tech organizes the world’s largest tech startup competition focused on women-led or women-impact businesses.
http://www.shelovestech.org
