Event Management

A key trend that emerged from our on-the-ground observations was the strong focus on showcasing products and solutions within the context of their end-user applications, rather than just the underlying technologies.

Insights on event management, media relations, and communication strategy.

Our on-site experts witnessed first-hand the scale and pace of China's technological transformation, from the rollout of ubiquitous 5G networks to the application of cutting-edge AI systems across industries.

This year, we expect the show to feature cutting-edge launches from prominent Chinese companies. As a trusted communication partner, we would also discuss how to stand out at the event.

This unique composition of the show provides foreign B2B suppliers with a significant opportunity to connect with Chinese original equipment manufacturers (OEMs) and gain insights into the Chinese market and emerging trends.

These events serve as a gateway for businesses to connect with the global supply chain, tap into the thriving online consumer demand, and elevate their brand presence to new heights.

In this blog, we will delve into these trends and explore their implications for technology communication in China in 2024.

After a few years of travel restrictions and complicated geopolitics surrounding technology, shows were back in 2023 and set to be big in 2024.

Our consultant Poppy Pan summarized the expectation of Chinese press around the expo, and how international companies can navigate the expectations.

We conducted thorough observations in various exhibition areas and engaged in extensive communication with multiple media outlets and companies.

Influence Matters’ Associate Director of Client Operations, attended Electronica China 2023 and shared some of her thoughts about the event and how tech companies can maximize their presence there.

The SIA recently released a report showing that global semiconductor sales in 2021 have set a full-year record with the industry's highest-ever annual total and increased substantially across all major regional markets, as chipmakers have considerably ramped up production to address high demand.

The event showed the rest of the world - what the post-COVID world would look like, with China as a leading representation. With in-person events making their way back, it's something the rest of the world should be excited to expect.