If you are thinking to change job and approach the world of PR, there’s a number of factors you might need to consider, them being the overall situation of the PR industry, the differences between working in-house or at an agency and the specific skills that this peculiar market is now looking for. According to...

Less than a month and we’ll be off to Shanghai to support some of our clients at ChinaJoy, one of the most influential event in the global digital entertainment market. ChinaJoy is the biggest gaming and digital entertainment exhibition held in Asia that takes place at Shanghai New International Expo Center, around the last week...

Congratulations to our client Immersion, the California-based leading innovator in haptic technology, who has successfully concluded a multi-year deal with Lenovo, the Chinese leading global provider of consumer, commercial and enterprise technology and devices. The team at Influence Matters is responsible for drafting the announcement and handling media relations around the partnership, with results already...

Hi there, I am the new intern at Influence Matters and glad to get in touch with the company’s followers! I’m Lucrezia and I come from Italy, I’m therefore adding up to the multiculturalism that characterizes the agency. How did I get to know the company? Long story short, I am pursuing my MA’s in...

Summer is there, which means it’s summer break for students in China! Want to spend your summer learning about a great career in Beijing? Want to know how tech companies and startups get noticed in China? Join us for a part time or full time internship! Get in touch at simon@inmatt.com to apply! Chinese candidates only....

This blog was written by Naomi, Influence Matters Account Executive after her first press conference. Today I want to say something about the first important PR event in my life, to share with you the memorable experience and to mark down my feelings. I joined Influence Matters, a tech PR agency in Beijing, China, in...

Today, Influence Matters celebrates 1 year of existence. It’s been a great adventure so far, navigating through the ups and downs of startup life, learning how to set up a business in China, and building a budding brand for the agency as a new breed of independent, flexible, responsive and no-compromise strategic PR and marketing...

Influence Matters is proud to have been selected by RAYNO Films, a global leader in window films for cars, homes and commercial buildings, to support the launch of two new products in China during their very first trade show participation in the country! Influence Matters was engaged to amplify RAYNO’s reach in China with automotive trade...

The whole team at Influence Matters wishes our clients, partners and friends a wonderful Chinese New Year of the Monkey! We will be operating on limited resources from Feb. 6 to 14, but we’ll be around if you need us!

Last November, Influence Matters Managing Director Simon Vericel had the pleasure to be invited by Business France, the government organisation in charge of promoting french business overseas, to give a small speech about communication, PR and marketing first steps in China for startups in front of a dozen french tech startup founders and representatives on a...

2015 was a good first year for Influence Matters. 9 months after founding the company, we have gained enough traction to attract the interest of major players in various tech fields, from mobile internet to semiconductor, gaming, and enterprise software, but also lifestyle. To respond to demand, we are looking to beef up our team in 2016. We...

Influence Matters is proud to close it’s first calendar year looking back at 9 great first months of operation that saw us work for six great clients in the technology, mobile internet, gaming, e-commerce and lifestyle sectors delivering great PR results for startups and SME in China and abroad. Merry Christmas and Happy New Year...

DayDayUp, China’s first truly international shared office space company, held an opening ceremony on October 27th, 2015 for its first office space in the heart of Beijing’s international business center.  Bo Yiqun and Jerome Scola, the two founders, kicked off the event with speeches introducing why they started this business and why in Sanlitun. In...

Last week, I had the honor to be invited to be part of a panel of experts introducing various aspects of the business environment in China for startups to the Venture Leaders China, 2015 batch. Venture Leaders China is a program organized by Venture Labs, selecting 10 high tech entrepreneurs from Switzerland with an interest...

Did you know that China is now the largest mobile games market in the world? Huge and small companies in China are fighting for a piece of the 366 million and growing gamer market. But for many that is not enough, China game developers are increasingly looking at ways to expand out of China. And...

  Our Account Manager Lucie kicks off a series of articles dedicated to introducing some PR concepts to founders of startups looking at making ramping up communication activities. In this first article, Lucie introduces a couple tips to follow when media get in touch for an interview. Follow them, and you will shine! As the...