Posts by Simon Vericel

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  18 May

  CHINA MARKETING MEDIA

  Influencers – the new faces of the Chinese retail business

  By Lucrezia Dal Pra Following a successful cooperation between Influence Matters and Travel Alberta, the Canadian province’s travel promotion agency, we decided to share a few interesting facts about the relatively new marketing strategy that we adopted to boost their influence among their Chinese audience: Social Influencers. Since 2015, the term “Wang Hong,” which is the Chinese...

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  08 May

  CHINA EVENT TECH

  La French Tech at GMIC, Supported by Influence Matters – Photo Recap!

  La French Tech Beijing, an organization actively supported by Influence Matters and co-founded by our founder Simon, in partnership with Business France and the French Institute of the French Embassy, hosted and presented a delegation of 5 French Startups at the French Tech Beijing pavilion at GMIC2017, China’s largest exhibition and conference on mobile internet. GMIC2017 IN PICTURES The French Tech Pavilion: The...

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  26 Apr

  CHINA EVENT TECH

  Meet Influence Matters’ team at GMIC 2017

  GMIC 2017, one of the most awaited global events celebrating the convergence of technology, music and entertainment will take place from April 27th to April 29th in Beijing, and Influence Matters’ team will be there! You will find us at La French Tech’s pavilion, where we will be representing both Influence Matters and Networking Matters....

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