Tag Archives: media

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  21 Jun

  CHINA CLIENT EVENT

  Influence Matters at CES Asia 2017 – Photo recap

  Shanghai just hosted a major showcase of innovative technology that promises to brighten the future of each single geek worldwide. Well some if it. From June 7th to 9th, CES Asia presented some of the most advanced tech products developed by the largest Chinese and foreign brands around the world. Simon Vericel, Influence Matters’ GM,...

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  18 May

  MEDIA PR INFLUENCERS

  Influencers – the new faces of the Chinese retail business

  By Lucrezia Dal Pra Following a successful cooperation between Influence Matters and Travel Alberta, the Canadian province’s travel promotion agency, we decided to share a few interesting facts about the relatively new marketing strategy that we adopted to boost their influence among their Chinese audience: Social Influencers. Since 2015, the term “Wang Hong,” which is the Chinese...

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  12 Dec

  MARKETING MEDIA TECH

  Influence Matters’ review of the Morketing Summit 2016

  Our team member Shan got to attend Morketing’s very first Morketing Summit 2016 (MS2016), which took place on Dec. 6th in Beijing, to see if it was worth attending for companies in the mobile marketing space in the future. Here are his observations. First of all, Morketing is a platform that shares information on the...

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