Tag Archives: marketing

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  18 May

  CHINA MARKETING MEDIA

  Influencers – the new faces of the Chinese retail business

  By Lucrezia Dal Pra Following a successful cooperation between Influence Matters and Travel Alberta, the Canadian province’s travel promotion agency, we decided to share a few interesting facts about the relatively new marketing strategy that we adopted to boost their influence among their Chinese audience: Social Influencers. Since 2015, the term “Wang Hong,” which is the Chinese...

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  24 Mar

  NPC POLICY CHINA

  What Did the 2017 ‘Two Sessions’ Say About China’s Cybersecurity & Information Technology?

  The 2017 annual sessions of the National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC) took place in Beijing from March 3rd to 15th. Each year’s ‘two sessions’ are commonly regarded as the weathervane of China’s political, economic, social and technological development. Among many of the topics discussed this year, the issues...

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  12 Dec

  ADVERTISING MOBILE ADVERTISING INDUSTRY E-COMMERCE

  Influence Matters’ review of the Morketing Summit 2016

  Our team member Shan got to attend Morketing’s very first Morketing Summit 2016 (MS2016), which took place on Dec. 6th in Beijing, to see if it was worth attending for companies in the mobile marketing space in the future. Here are his observations. First of all, Morketing is a platform that shares information on the...

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