Tag Archives: china
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07 Jul
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21 Jun
Influence Matters at CES Asia 2017 – Photo recap
Shanghai just hosted a major showcase of innovative technology that promises to brighten the future of each single geek worldwide. Well some if it. From June 7th to 9th, CES Asia presented some of the most advanced tech products developed by the largest Chinese and foreign brands around the world. Simon Vericel, Influence Matters’ GM,... -
18 May
Influencers – the new faces of the Chinese retail business
By Lucrezia Dal Pra Following a successful cooperation between Influence Matters and Travel Alberta, the Canadian province’s travel promotion agency, we decided to share a few interesting facts about the relatively new marketing strategy that we adopted to boost their influence among their Chinese audience: Social Influencers. Since 2015, the term “Wang Hong,” which is the Chinese...