Tag Archives: PR

• 

  27 Nov

  PR CHINA TECH PR NETWORK NETWORKING

  CTPRN Event: How is AI Technology Impacting the Media and Communication Industries in China?

  Our fourth China Tech PR Network is coming this tonight! AI technology will undoubtedly impact the way content is thought about and generated for the media and communication industries in ways that many of us can only imagine. Some fear the competition of machine generated ideas and stories as a potential replacement of the human...

  READ MORE
• 

  18 May

  INFLUENCERS CHINA MARKETING

  Influencers – the new faces of the Chinese retail business

  By Lucrezia Dal Pra Following a successful cooperation between Influence Matters and Travel Alberta, the Canadian province’s travel promotion agency, we decided to share a few interesting facts about the relatively new marketing strategy that we adopted to boost their influence among their Chinese audience: Social Influencers. Since 2015, the term “Wang Hong,” which is the Chinese...

  READ MORE
• 

  24 Mar

  PR CPPCC CYBERSECURITY

  What Did the 2017 ‘Two Sessions’ Say About China’s Cybersecurity & Information Technology?

  The 2017 annual sessions of the National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC) took place in Beijing from March 3rd to 15th. Each year’s ‘two sessions’ are commonly regarded as the weathervane of China’s political, economic, social and technological development. Among many of the topics discussed this year, the issues...

  READ MORE