Navigating China's EV Market: The Golden Circles Framework
To effectively navigate the complex stakeholder landscape of China's EV market, Influence Matters has perfected a “Golden Circle” approach.
China Automotive News: Top 10 Technology Trends to Anticipate in the Automotive Industry by 2025
This article is a translation by Influence Matters of the top ten automotive trends published in January 2025 by China Automotive News.
November 2024 Newsletter by Influence Matters
Influence Matters November Roundup: Singapore FinTech Festival, Joint Technology Forums, Media Briefing for CEO Visit
October 2024 Newsletter by Influence Matters
Influence Matters October Roundup: French Tech Summit Bali 2024, Partners with Top-tier Media, PR Success in China
September 2024 Newsletter by Influence Matters
Influence Matters September Roundup: Welcome New Partnership, PRovoke Media Award Finalist, China Event Communication
Influence Matters Nominated as Finalist for 2024 Asia-Pacific Technology PR Consultancy of the Year
We are honored to have been nominated as a finalist for the '2024 Asia-Pacific Technology PR Consultancy of the Year' at the PROvoke Asia-Pacific SABRE Awards & Summit.
August 2024 Newsletter by Influence Matters
Influence Matters August Roundup: PRovoke Media Award Shortlist, China Speed Insights, Interview Success
Winning the Tech Olympics: Strategies for Thriving in China's Innovation Race
The "China speed" of technological advancement had arrived on the world's premier stage.
China Joy 2024: A PR Perspective on Booth Design and Engagement Activities
Our PR expert attended ChinaJoy 2024 and gained valuable insights into effective booth design and engagement strategies.
July 2024 Newsletter by Influence Matters
Influence Matters July Roundup: Bridge the China Divide, Livestream Visibility, Our Summer Camp, Empowering Clients
Bridging the Divide: The Imperative of Partnering with Trusted Agencies in China
We focus on the public communication strategy in support of business objectives.
electronica Shanghai 2024: The Rise of Application-Driven Exhibits and Communications
A key trend that emerged from our on-the-ground observations was the strong focus on showcasing products and solutions within the context of their end-user applications, rather than just the underlying technologies.
electronica China 2024: How to Align with Industry's Evolving Needs
Insights on event management, media relations, and communication strategy.
Capitalizing on China's Tech Boom: Insights from MWC Shanghai 2024
Our on-site experts witnessed first-hand the scale and pace of China's technological transformation, from the rollout of ubiquitous 5G networks to the application of cutting-edge AI systems across industries.
June 2024 Newsletter by Influence Matters
Influence Matters June Roundup: China Industry Event Highlights, Successful Partner Events, Cross-regional Communication
What to expect at MWC Shanghai 2024? A Glimpse into the Future of Technology and Communication
This year, we expect the show to feature cutting-edge launches from prominent Chinese companies. As a trusted communication partner, we would also discuss how to stand out at the event.
May 2024 Newsletter by Influence Matters
Influence Matters May Roundup: New AD to Join the Team, Auto Show Takeaways, Event at the Embassy of Switzerland
Unveiling Opportunities and Challenges: Key Takeaways from the Beijing Auto Show 2024 for B2B Players
This unique composition of the show provides foreign B2B suppliers with a significant opportunity to connect with Chinese original equipment manufacturers (OEMs) and gain insights into the Chinese market and emerging trends.
Chinese EV Companies Set Their Sights on Southeast Asia's Thriving Market
With a keen focus on the Southeast Asian market, we noticed a new trend for Chinese EV companies to go global in this thriving market.
Building a Systematic Approach to Press Relations for Startups
Here are a few steps to set up a systematic approach to press relations, once you have crafted your narrative and finished your press kit.
Breaking Boundaries: Xiaomi's SU7 and New Opportunities for the International Automotive Supply Chain in the Chinese Market
Under the complex trends in global chip development, it embodies the exploration of new cooperation models between Chinese and foreign manufacturers.
Unlocking the Power of Press for Your Startup: A Strategic Guide
How do you ensure that your startup’s voice resonates beyond your immediate circle? The answer lies in leveraging the most powerful channel available: the press.
Crafting Your Startup Narrative: A Guide for Success
In this guide, we’ll walk you through the essential steps to create your first PR material and set the stage for success.
March 2024 Newsletter by Influence Matters
Influence Matters March Roundup: New Client Win, Two Sessions Insights, Business Focus, and Media Triumph
Decoding SEMICON China 2024: Chinese Media Insights
In this blog post, we present key takeaways from the media coverage in China, providing actionable insights to inspire and guide industry professionals.
Two Sessions 2024 | Reflections on the Communication of Foreign Enterprises in China
Accelerating High-Quality Development in Various Industries with New Quality Production Forces as the Underlying Driving Force
Building a Winning Presence at SEMICON China: Your Essential Checklist
Participating in industry tradeshows in China a critical avenue for companies to enter or expand their business in the Chinese market and connect with engineers and decision-makers.
Exciting Logistics Events to Attend in China in 2024
These exceptional platforms not only offer valuable networking opportunities but also provide deep insights into industry trends and serve as a launchpad to explore groundbreaking and innovative solutions.
February 2024 Newsletter by Influence Matters
Influence Matters February Roundup: Simon in the Documentary Series, Media Success in China, Japan & Australia
Captivating Cross-border Events in E-commerce and E-business to Attend in China in 2024
These events serve as a gateway for businesses to connect with the global supply chain, tap into the thriving online consumer demand, and elevate their brand presence to new heights.
January 2024 Newsletter by Influence Matters
Influence Matters China January Roundup: Happy 2024, Riskified APAC Partnership, WEF Interview, PR Success
Technology Communication Trends in China for 2024
In this blog, we will delve into these trends and explore their implications for technology communication in China in 2024.
Top Semiconductor Events to Attend in China in 2024
After a few years of travel restrictions and complicated geopolitics surrounding technology, shows were back in 2023 and set to be big in 2024.
Mastering WeChat Content Strategy for B2B Tech Companies in China
We will explore the art of content creation on WeChat Official Accounts, providing valuable insights and strategies for crafting engaging content that resonates with the Chinese audience.
Unlocking the Power of WeChat Official Accounts for B2B Marketing in China
We will explore the concept of WeChat official accounts and delve into how B2B companies can fully leverage them for a more localized communication strategy.
Navigating Media Dynamics: Foreign Companies at CIIE - Crafting Positive Narratives Amidst Geopolitical Challenges
Our consultant Poppy Pan summarized the expectation of Chinese press around the expo, and how international companies can navigate the expectations.
November 2023 Newsletter by Influence Matters
Indonesia Announcement, Startups Practice, CIIE Insights - Tech PR and Marketing in China
Influence Matters Launches Influence Matters Startups
We work with startups not only to create their story, but also to establish their public brand and presence, including building visual identities and online properties to complement media and social media programs.
Unveiling the Magnificence: Exploring Themes and Key Observations from the CIIE Press Event
We conducted thorough observations in various exhibition areas and engaged in extensive communication with multiple media outlets and companies.
Insights: Indonesia is the new China
Chinese companies are now investing heavily in Indonesia, helping to build IT infrastructure, logistics infrastructures in the form of high speed railways and ports, and bringing consumer tech and cars, manufactured in Indonesia by Chinese companies.
Influence Matters Opens Operations in Indonesia, Sets Up North Asia and SEA Hubs
Our operation in Indonesia, headed by Simon and based between Jakarta and Bali, aims at bringing our savoir-faire to the 4th most populous country in the world and the fastest growing economy in Asia for cross-border businesses, with a particular focus on IT, fintech, smart industry and smart logistics.
Breaking into the China Market: The Power of Content Localization vs. Translation
While both localization and translation involve adapting content for use in different geographic and cultural contexts, they are not the same thing.
Shaping the Future and Seizing the Opportunities in China’s FinTech Journey
In this article, we will discuss the development history and trends of FinTech, and explore the development opportunities and challenges for foreign companies in China.
September 2023 Newsletter by Influence Matters
FinTech Ebook Launch, PR 101, Festival Greetings - Tech PR and Marketing in China
How to Become a B2B Tech PR Pro: Six Focus Areas to Make You An Expert
A winning formula: the skills needed to succeed in the dynamic tech industry.
Navigating Regulatory Challenges and Facilitating Entry for Foreign FinTech Companies in the Chinese Market
This article explores the key reasons why compliance is a must for foreign FinTech companies entering the Chinese market and introduces how to support overseas companies in their China market endeavors.
Unveiling the FinTech Regulatory Landscape and Organizations in China
With its excellent information technology infrastructure, vibrant FinTech ecosystem and rich FinTech application scenarios, China is providing a strong impetus for the advancement and transformation of financial services.
Exploring the Growth of FinTech in China and How to Tap Opportunities
China's position as a global leader in FinTech development has attracted international companies seeking lucrative opportunities in its market. However, achieving success in China's thriving FinTech landscape goes beyond innovation alone—it necessitates effective communication and strategic PR.
Bilibili for B2B Enterprises: Seizing Opportunities in China's Youthful Tech Community
In this blog post, we will explore the unique characteristics of Bilibili and discuss how B2B enterprises can leverage this platform to enhance their promotional efforts.
August 2023 Newsletter by Influence Matters
Welcome New Team Member, PR 101 Blogs, Media Interviews - Tech PR and Marketing in China
IM Team Exhibition Insights | Challenges and Opportunities for International Semiconductor Companies
Influence Matters’ Associate Director of Client Operations, attended Electronica China 2023 and shared some of her thoughts about the event and how tech companies can maximize their presence there.
PR 101: WeChat Channels for Unlocking B2B Company Promotion in China
In this blog post, we will explore the significance of WeChat Channels, how to create them for personal and company use, and the dos and don'ts for B2B companies looking to stand out in China.
Navigating China's Fintech and Cross-Border E-commerce Media Landscape
We explore the role of key media outlets and why you should engage with them successfully
PR 101: Unleashing the Power of Zhihu for B2B Communication in China
Zhihu (知乎) has emerged as a shining star in China's digital realm. With its unique focus on knowledge sharing and intellectual discussions, Zhihu offers a refreshing space for professionals to connect, learn, and engage.
Chips and Media: The Perfect Pairing for Success in China's Semiconductor Industry
By selecting the appropriate vertical semiconductor and electronic engineering media outlets, chips, and media are the perfect pairings for achieving success in China's semiconductor industry.
ChatGPT Dos and Don'ts: How We Use GenAI to Enhance Our Professional Communication Services
With the development of generative AI, we have new tools at our disposal that can help us to provide our clients with the best possible service.
Innovators will collaborate. Opportunities in China for international Semicon and EE innovators
China has become a testing ground for new technologies, adopting them quickly on a large scale. It excels in application and offers opportunities for startups working on core technologies. Collaboration with Chinese innovators is encouraged, and efficient communication strategies are crucial for success in China.
Strengthening Communication Fundamentals in a More Complex China Business Environment
We don’t believe that the fundamentals of communicating in China have changed. They have been strengthened, if anything, for any non-Chinese company operating in China.
From Geek to Growth: Influence Matters’ Unique Approach to Delivering Success
In today’s fast-paced business world, it is essential for companies to stand out and differentiate themselves from their competitors. At Influence Matters, we believe that our unique set of values sets us apart and highlights our strengths as a company. Influence Matters strives to provide a new, flexible and nimble PR and marketing solution to...
Shanghai Auto Show 2023 Highlight Review: How did the story of Chinese brands become the focus of the global automotive industry?
This year’s Shanghai Auto Show can be described as one of the most eye-catching exhibitions in the world this year. The ten-day event attracted more than 900,000 domestic and international visitors.
China's 2023 "Two Sessions" digest: Accelerate the pace of technological development
The First Session of the 14th National People’s Congress and the First Session of the 14th National Committee of the Chinese People’s Political Consultative Conference (the “Two Sessions”) were held in Beijing from 4th to 13th of March. The “Government Work Report” summarizes the major achievements China has made in the past five years. In...
December 2022 Newsletter by Influence Matters
Message from Simon Dear all, We’re closing another strange, but a good year at Influence Matters. The news, and business, were once again dominated by pandemic-related ups and downs in China. Quite a few more downs than everyone would have expected or wanted. Despite these challenges, we succeeded in helping our clients navigate the tricky...
November 2022 Newsletter by Influence Matters
Message from Simon Dear all, No doubt you have seen the news about the protests in most major cities in China over the weekend, demanding the lifting of COVID-19 prevention measures. You might wonder how that impacts your communications in the near future (spoiler, it doesn’t, for now). Get in touch if you want to...
October 2022 Newsletter by Influence Matters
Message from Simon The 20th National Congress of the Communist Party of China held in Beijing from October 16th to 23rd, 2022 has attracted unprecedented attention from the domestic and international community. At Influence Matters, we have followed the conference and the relevant reports of the Chinese media on the conference to get a feel...
20th National Congress Report Review: Chinese-style Modernization
The 20th National Congress of the Communist Party of China held in Beijing from October 16th to 23rd, 2022 has attracted unprecedented attention from the domestic and international community. At Influence Matters, we have followed the conference and the relevant reports of the Chinese media on the conference to get a feel for upcoming policy direction and the impact on technology businesses in China.
September 2022 Newsletter by Influence Matters
Read the latest insights on China's Semiconductor, Tech PR & Marketing scene, and an inside scoop on what's happening at Influence Matters in August 2022.
August 2022 Newsletter by Influence Matters
Read the latest insights on China's Semiconductor, Tech PR & Marketing scene, and an inside scoop on what's happening at Influence Matters in August 2022.
7 Years Anniversary | Did You Know These Facts about Influence Matters?
Another year. Every April, we get to reflect on what we have achieved since Influence Matters was founded to support the success in China of fast-growing B2B tech companies. There is so much that, this year, we decided to put together a list of 7 "Did you know?" to introduce our 7 years of history. I'm happy to say that I am rather proud of what we have achieved. We just passed 70 companies and organizations supported, adding two new clients in the past 3 months.
Metaverse in China, The official Stance from the Media
At the two sessions which ended in mid-March, Chinese Premier Li Keqiang pointed out that "It is necessary to promote the development of digital economy, strengthen the overall layout of digital China's construction, build digital information infrastructure, promote the digital transformation of industries, accelerate the development of industrial internet and improve the governance of the digital economy." As an important part of the digital economy, the development trend and application prospect of metaverse have attracted the attention of both inside and outside of the industry. During the two sessions, Metaverse-related proposals appeared frequently, and more than 20 NPC deputies and CPPCC members put forward strategic suggestions on their supervision, management and innovation opportunities.
China Two Sessions Digest: Key Takeaways for the Semiconductor Industry
The Fifth Session of the 13th National People's Congress and the Fifth Session of the 13th National Committee of the Chinese People's Political Consultative Conference (the "Two Sessions") were held in Beijing as scheduled. From the "Government Work Report" to the proposals of representatives from all walks of life, the semiconductor industry is one of the most important technology topics.
To keep you updated on the key developments in China's semiconductor industry, this article summarizes the discussions on the development of the semiconductor industry at this year's Two Sessions and draws out the following four keywords.
China's Two Sessions: Ecommerce News Roundup
On March 5, 2022, the sessions of the National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (two sessions) were held in Beijing. During the 7-day meeting schedule, several policy arrangements involving cross-border e-commerce were released. Premier Li Keqiang's government work report mentioned that in 2022, the government will continue to implement corporate tax reduction policies to benefit e-commerce small and medium-sized enterprises; overseas, it will expand a high level of opening to the outside world, deploy overseas warehouse development, and overseas smart logistics platform construction; Cross-border logistics will continue to promote and build a more complete supply chain and logistics system.
Attending Semicon Events in China: A Checklist
The SIA recently released a report showing that global semiconductor sales in 2021 have set a full-year record with the industry's highest-ever annual total and increased substantially across all major regional markets, as chipmakers have considerably ramped up production to address high demand.
Our Outlook of 2022 Megatrends in China: The Metaverse, Electric Vehicles, ESG
At Influence Matters, we follow the global technology megatrends closely and regularly discuss them with leading editors in Chinese media to make sure we can counsel our clients on their approach to the Chinese market. Here are some of the trends that our team leader and Semicon specialist Poppy is following for 2022, and some a few comments she collected from editors keeping an eye on these trends in China.
David Zhou Joins Influence Matters as Vice President, Head of Client Services
We are thrilled to welcome David Zhou as Vice President, Head of Client Services - in a newly created role that expands our strategic communication capabilities for our growing roster of leading B2B tech clients. David brings a wealth of experience in business and PR advisory for technology companies and will work with the teams on applying his experience towards our clients' success in China!
Influence Matters is the Finalist for 2021 Asia-Pacific Technology PR Consultancy of the Year from PRovoke
We are extremely proud to have been selected as a finalist in the 2021 Technology Consultancies of the Year category at PROvoke Agencies 'Virtual' Asia-Pacific SABRE Awards & Summit. While we would have loved to win the award, the inclusion of Influence Matters in the list of 5 finalists for the second year in a row is a testament to the progress we are making in our mission to upgrade the offer for B2B tech communication strategy and services in China.
Influence Matters adds and expands clients, grows team as B2B tech sector demand continues to be strong in China
Beijing and Shanghai, China, 13/09/2021 - Influence Matters, a strategic PR & Marketing consultancy helping fast-growing international B2B tech companies succeed in China, announced today the addition of new clients and has appointed new team members at all levels to support its growth, all while relocating the Shanghai team into a new and improved office. The growth is fueled by the strong demand from B2B technology clients expanding their business in China, often fueled by funding rounds (6 so far this year from our clients) and market listings (1 IPO).
IWD 2021 | Every day is Women's Day at Influence Matters
Women are not only dominating in Influence Matters, but they are also dominating the PR industry. That is why we are excited to celebrate International Women's Day (IWD 2021) that's happening annually on 8th March.
All You Need to Know about MWC2021
The event showed the rest of the world - what the post-COVID world would look like, with China as a leading representation. With in-person events making their way back, it's something the rest of the world should be excited to expect.
Countering Global Supply Chain Turbulence with Innovation
The COVID-19 pandemic has had a much larger and unanticipated consequence to the global supply chain. From the supply shock that started in China in February, the demand shock that followed as the global economy shut down, temporary trade restrictions, and shortages of pharmaceuticals – the global logistic and supply chain had gone through a...
Chip Shortage is Disrupting the Automotive Supply Chain
Hit by a COVID-induced demand shock in mid-2020, carmakers slashed orders for vehicle components, including chips. Semiconductor foundries prioritized production for consumer electronics.
What is RCEP and Why it Matters?
Fifteen countries formally signed RCEP. Most western media is obsessed with political ramifications, which you shouldn’t focus on because RCEP is the FTA that will shape APAC’s economic future.
Managing Your Curiosity with Simon Vericel
The proverb "Curiosity killed a cat" is not always applicable. In entrepreneurship and leadership, curiosity fosters innovation and fresh ideas to prosper.
Influence Matters is the Finalist for 2020 Asia-Pacific Technology PR Consultancy of the Year from PRovoke
We are extremely proud to have been shortlisted as a finalist this year by PRovoke Media for Asia-Pacific Technology Consultancy of the Year. We didn't win, but we didn't expect to win for our first nomination. Congratulations to all the winners announced tonight at the virtual Asia-Pacific SABRE Awards & Summit, we will see you all next year!
Entrepreneur Spotlight | Simon Vericel from Influence Matters
Simon Vericel is featured on Startup Grind Beijing and Startup Grind Greater China's Entrepreneur Spotlight on May 2020 by Madeleine Madeleine
HI-FIVE | 5 Partnerships We are Proud Of
We are launched our “Hi-Five” Project that will last for 5 weeks. This week, we are sharing 5 partnerships we are proud of!
HI-FIVE |5 Impressive Case Studies in Our History
Influence Matters launched “Hi-Five” Project that will last for 5 weeks. This week, we are sharing 5 impressive case studies to share some of our past amazing work!
HI-FIVE | 5 Future Wishes From Team
As part of our 5th anniversary campaign. This week, we are sharing 5 amazing wishes from our team for future technology. At Influence Matters, not only we are a family of ambitious people, but also, we are all tech geeks, and here are some future technology wishes from our team.
HI-FIVE | 5th Anniversary Wishes from Clients
We launched our “Hi-Five” Project that will last for 5 weeks. This week, we received many beautiful wishes from our clients.
Influence Matters 5th Anniversary Campaign | Donate Old Devices with 光援计划 Project Guangyuan
To celebrate the 5th Anniversary of Influence Matters, we have decided to partner up with 光援计划 Project Guangyuan to launch a donation project to help students and children in need in rural areas in China
FAQ | 500 Devices Donation Project with Influence Matters and 光援计划 Project Guangyuan
COVID-19 has caused many schools in China to shift to online classes. Sadly, many children in rural areas are unable to afford telecommunication devices to attend online class!
Join Influence Matters' team to raise 500 devices to be donated to children in need to study at home!
HI-FIVE | 5th Anniversary Team Photos
Influence Matters – a B2B tech PR agency based in China is turning 5 this year! We have decided to try out new innovative ways to celebrate this milestone!
Tech for Good
Influence Matters supporting She Loves Tech’s Global Entrepreneurship Competition On July 27, 2019, She Loves Tech’s Global Entrepreneurship Competition was held in Shanghai P2 YOYO. The Competition was not only the show stage for outstanding startup teams but also an integrated interactive meeting for entrepreneurs with six workshops and a job fair of eleven employers!...
Influence Matters Inks Strategic Partnership with She Loves Tech covering the Global Startup Competition
Beijing and Shanghai, China, July 16, 2019 – Influence Matters, the fast-growing independent B2B tech PR agency in China, launched today a strategic partnership with She Loves Tech to support the 2019 She Loves Tech Global Startup Competition with a PR program to raise public awareness towards women’s technology innovation and entrepreneurship. During the competition, Influence Matters will assist in Chinese PR promotion and provide strategic advice during different stages of the competition. Additionally, Simon Vericel, Founder & Managing Director of Influence Matters will hold a workshop for participants of the Mainland China leg...
Influence Matters Celebrates 4th Anniversary with Shanghai Office and New Clients
B2B tech focused PR agency expands its operations to better serve fast growing international innovators in China Beijing and Shanghai, China, April 29th, 2019– Influence Matters, China’s fastest growing independent B2B tech PR agency focused on creating influence for fast-growing international innovative companies, today announced the opening of a new office in Shanghai, complementing its...
CTPRN Event: How is AI Technology Impacting the Media and Communication Industries in China?
Our fourth China Tech PR Network is coming this tonight! AI technology will undoubtedly impact the way content is thought about and generated for the media and communication industries in ways that many of us can only imagine. Some fear the competition of machine generated ideas and stories as a potential replacement of the human...
Influence Matters Welcomes Daisy Huang as Account Director to Expand Strategic Value for B2B Tech Clients in China
October 12th, 2018 – Beijing, China – Influence Matters, a young, fast-growing and passionate entrepreneurial B2B tech public relations firms in China, is glad to welcome Ms. Daisy Huang as Account Director in Beijing. As part of the Agency’s drive to offer strategic, high-quality and efficient PR and marketing services to B2B tech startups and SMBs, Daisy’s appointment...
Why Crypto Media Accounts Got Banned on WeChat and How it Affects Blockchain Projects’ PR in China?
Blog written by Tina Yu, Associate Consultant heading the blockchain practice at Influence Matters. There is no debate that effective PR and marketing communications have a valuable impact to the development of a business project. Other than scrolling down media websites to receive the latest news, Chinese people also enjoy getting to know what’s going...
Slush Shanghai 2018 blockchain startup pitching competition co-produced by Influence Matters!
Are you still worried about financing difficulties? Are you still racking your brains for corporate exposure? Are you still puzzled about how to seize the blockchain investment vent? Are you still thinking hard about how to build a business relations network? These problems will ALL be SOLVED! Influence Matters is partnering with Slush Shanghai to...
CTPRN Event: Aligning business and technical talk towards a common company vision
Our third China Tech PR Network is coming this Thursday! Marketers, communication professionals and business leaders often find it challenging to talk to their tech developers, programmers or artists about turning an idea into a user-friendly solution. On the other hand, founders of tech companies who are from the technology side, can struggle to explain...
Launch of the China Tech PR Network
Influence Matters is happy to announce the launch of a new event series in China aiming to connect the talents of tech PR around insightful topics and speakers. Join us Thursday 30th November at Hotel Jen in Guomao, Beijing, to listen to a fireside chat between Diana Guo, CMO at Microsoft Greater China and Cate Cadell, technology correspondent...
Influence Matters Founder Simon Vericel Recognized by the Holmes Report as One of the “Innovator 25” Asia-Pacific 2017!
We are incredibly proud to that Simon Vericel, founder & MD of Influence Matters, was recognized by the Holmes Report in their “Innovator 25 Asia-Pacific” class of 2017. The Holmes Report’s Innovator 25 is already established as an important barometer of marketing and communications innovation since first launched in 2013. It identifies 25 individuals each year in...
The Ascension of Artificial Intelligence
2017 can be considered a benchmark in the field of Artificial Intelligence, as it was applied in China for the very first time! In May 2017, the International Go Summit took place in Wuzhen, with Ke Jie, a renowned Go World Champion competing against DeepMind’s AlphaGo. Three Matches were completed in May 23, 25, and 27. The...
Influence Matters at CES Asia 2017 – Photo recap
Shanghai just hosted a major showcase of innovative technology that promises to brighten the future of each single geek worldwide. Well some if it. From June 7th to 9th, CES Asia presented some of the most advanced tech products developed by the largest Chinese and foreign brands around the world. Simon Vericel, Influence Matters’ GM,...
Influencers - the new faces of the Chinese retail business
By Lucrezia Dal Pra Following a successful cooperation between Influence Matters and Travel Alberta, the Canadian province’s travel promotion agency, we decided to share a few interesting facts about the relatively new marketing strategy that we adopted to boost their influence among their Chinese audience: Social Influencers. Since 2015, the term “Wang Hong,” which is the Chinese...
La French Tech at GMIC, Supported by Influence Matters - Photo Recap!
La French Tech Beijing, an organization actively supported by Influence Matters and co-founded by our founder Simon, in partnership with Business France and the French Institute of the French Embassy, hosted and presented a delegation of 5 French Startups at the French Tech Beijing pavilion at GMIC2017, China’s largest exhibition and conference on mobile internet. GMIC2017 IN PICTURES The French Tech Pavilion: The...
Meet Influence Matters' team at GMIC 2017
GMIC 2017, one of the most awaited global events celebrating the convergence of technology, music and entertainment will take place from April 27th to April 29th in Beijing, and Influence Matters’ team will be there! You will find us at La French Tech’s pavilion, where we will be representing both Influence Matters and Networking Matters....
Are Portable Power Banks the New Unicorn of China’s Sharing Economy?
by Bingjiefu He Portable power banks are ubiquitous in China, and have evolved to become an everyday item in the lives of Chinese mobile users. However, the humble power bank is set to become the centerpiece of the latest craze in China’s ever-shifting startup scene, as the latest device to join the “sharing economy”. There...
The rise of Steam in China
The total number of Chinese steam users has officially crossed the 10 million threshold and now numbers 14 million. According to Steamspy, an application programming interface that tracks sales and other statistics on Steam, Chinese users now take up 6.49% of the total user population on Steam. The initial Influx of Gamers Steam was not...
What Did the 2017 ‘Two Sessions’ Say About China’s Cybersecurity & Information Technology?
The 2017 annual sessions of the National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC) took place in Beijing from March 3rd to 15th. Each year’s ‘two sessions’ are commonly regarded as the weathervane of China’s political, economic, social and technological development. Among many of the topics discussed this year, the issues...
What’s at Stake in WeChat’s Mini Programs?
Post written by Shan, Influence Matters Senior Executive, Strategy and Account Management Jan. 9th, 2017 marks the tenth anniversary of the first iPhone and also a significant day for Zhang Xiaolong, the mastermind behind WeChat and Senior Vice President of the Chinese internet giant Tencent, when he announced the launch of ‘Mini Programs’ on the...
Investments, M&A and New Policies: Semiconductor industry trends in China
The last decade has witnessed a new Chinese development strategy that has become well-known to most: the unified governmental and private sectors effort to switch the country’s internationally recognized role of factory of the world, into master of the tertiary sector. Most industries have gone through major reforms to fit PRC’s development plans, and the...
Seasons Greetings 2016!
It’s that time of the year again! A few days away from Christmas and with the New Year approaching, Influence Matters would like to thank all our clients and supporters for the fruitful 2016.
Influence Matters' review of the Morketing Summit 2016
Our team member Shan got to attend Morketing’s very first Morketing Summit 2016 (MS2016), which took place on Dec. 6th in Beijing, to see if it was worth attending for companies in the mobile marketing space in the future. Here are his observations. First of all, Morketing is a platform that shares information on the...
We just launched the official WeChat account of the Swiss Business Hub
We’re proud to have just launched the Swiss Business Hub official WeChat platform in China! In order to implement the visibility of the investment promotion office of the Swiss Embassy in China and their initiatives, the Swiss Business Hub retained Influence Matters to plan and execute its WeChat strategy, from building to maintaining the organisation’s official WeChat account. After...
Simon will speak at the 3rd Real Estate Globalization and Overseas Investment Summit
The 3rd Real Estate Globalization and Overseas Investment Summit is about to kickoff, and to give you a heads up, Influence Matters is going to give its contribution by taking part to one of the three panels that have been organized. The summit strives to become a platform where investors can share their experience, keep...
Our founder Simon introduces China communications to Swiss Startups
The third edition of the Venture Leaders China program, organized by VentureLab and the Swiss government, was a great success, and we are proud that our Managing Director, Simon Vericel, was asked to take part in the program. The event was a 10-day business development program specifically organized for 10 promising high-tech Swiss startups, with...
Influence Matters supported the French Tech Tour China 2016!
The last quarter of 2016 is offering incredible opportunities for foreign startups attracted to the Chinese market. After the China Venture Leader program, organized by the Venture Lab and the Swiss government, gave access to the Asian giant to ten selected Swiss high-tech startups, now it’s time for France to promote its entrepreneurial spirit abroad....
The Golden Age of Chinese Startups
In the last few months, I’ve become quite familiar with a term that I would now consider almost redundant: startup. In June, I started working at Influence Matters, a tech PR startup that “creates influence for innovators;” only a couple of month ago, I was curating the Networking Matters’ agenda, a WeChat agenda of interesting...
Influence Matters partners with the Beijing Women's Network for their official launch!
Influence Matters is glad to announce it became the official PR partner for the Beijing Women’s Network, supporting them for the official launch of the organization! The Beijing Women’s Network, a leading platform dedicated to women driven by professional aspirations and self-development, was founded in 2015, but in barely two years-time, it was able to connect...
Do Work That Matters! What makes us different for young talents
Influence Matters strives to bring a new PR offer to China, tailored to and accessible for startups and SMBs that need a strong partner that can focus on shaping and telling their story, building Influence efficiently and consistently, so they can focus on creating technologies that make the world a more interesting place. We are...
Influence Matters, potential New Agency of the Year!
WEEEEEEEEEEEEEEEEEEEEEE! We are super happy to have made it to the list of 3 finalists of the Holmes Report’s 2016 New Asia-Pacific PR Consultancies of the Year! After a careful selection process, The Holmes Report has identified the three most successful and interesting new PR agencies of 2016, and at the 2016 Asia-Pacific SABRE Awards in Hong...
Blog: Learning PR as a summer intern at Influence Matters
July 11th was a big day for me. It was the day I officially got on board and join the great Influence Matters family as a summer intern. On the first day to work, I felt a little bit confused about what we were doing here, because before joining, I know little about the PR...
E-commerce: a Fruitful Business in the Land of the Dragon
Let’s assume you were an average Chinese consumer, or an expat living in China, for that matter…where would you prefer to go shopping? To an expensive shopping mall downtown? To the local market right next to your house? To one of the huge wholesale markets that are about to be dismantled? Well, if you are...
Influence Matters is hiring!
Are you a smart-working, responsible, creative, resourceful, tech savvy, geeky young talent, willing to start a new career at a fast-growing and challenging PR company or take your PR career to a new, smart level? Look no further, Influence Matters is currently looking for an Account Manager and an Account Executive to welcome in our...
The Chinese Mobile Advertising Industry: an outlook.
As the team is on its way to ChinaJoy to support a couple of clients engage with the media, we analyse a couple of reports on the mobile advertising market in China. Several advantages of mobile advertising make it appear as the promising answer to the future of the industry as a whole. Differently from...
The Chinese mobile game industry: stats and forecasts
Following the big news related to the acquisition of Supercell, the Finnish mobile game giant, by the Chinese Tencent, which occurred June 23, and as we prepare to attend ChinaJoy, China’s largest game industry trade show, to support some of our clients, Influence Matters decided to provide some insight into the Chinese mobile game industry,...
Our weekly networking agenda is famous!
As you’ve probably got to know by now, Influence Matters is involved in a huge number of different initiatives and our team is always striving to provide the best quality content to all our clients and loyal followers. One of our little side project is a weekly networking agenda for Beijing (by us at Influence...
Considering a career in the PR field? This is what you need to know.
If you are thinking to change job and approach the world of PR, there’s a number of factors you might need to consider, them being the overall situation of the PR industry, the differences between working in-house or at an agency and the specific skills that this peculiar market is now looking for. According to...
Brace yourself, ChinaJoy 2016 is coming…and we will be there!
Less than a month and we’ll be off to Shanghai to support some of our clients at ChinaJoy, one of the most influential event in the global digital entertainment market. ChinaJoy is the biggest gaming and digital entertainment exhibition held in Asia that takes place at Shanghai New International Expo Center, around the last week...
Immersion announces a successful deal with the Chinese giant Lenovo
Congratulations to our client Immersion, the California-based leading innovator in haptic technology, who has successfully concluded a multi-year deal with Lenovo, the Chinese leading global provider of consumer, commercial and enterprise technology and devices. The team at Influence Matters is responsible for drafting the announcement and handling media relations around the partnership, with results already...
Influence Matters through the lens of an intern: Lucrezia!
Hi there, I am the new intern at Influence Matters and glad to get in touch with the company’s followers! I’m Lucrezia and I come from Italy, I’m therefore adding up to the multiculturalism that characterizes the agency. How did I get to know the company? Long story short, I am pursuing my MA’s in...
We're looking for a Chinese intern! 招聘 l 夏至未至，不如来创业型公关实习吧
Summer is there, which means it’s summer break for students in China! Want to spend your summer learning about a great career in Beijing? Want to know how tech companies and startups get noticed in China? Join us for a part time or full time internship! Get in touch at simon@inmatt.com to apply! Chinese candidates only....
Blog: My first PR event - Naomi
This blog was written by Naomi, Influence Matters Account Executive after her first press conference. Today I want to say something about the first important PR event in my life, to share with you the memorable experience and to mark down my feelings. I joined Influence Matters, a tech PR agency in Beijing, China, in...
12 months, 12 clients
Today, Influence Matters celebrates 1 year of existence. It’s been a great adventure so far, navigating through the ups and downs of startup life, learning how to set up a business in China, and building a budding brand for the agency as a new breed of independent, flexible, responsive and no-compromise strategic PR and marketing...
RAYNO announces two new products in China with Influence Matters at CIAACE 2016
Influence Matters is proud to have been selected by RAYNO Films, a global leader in window films for cars, homes and commercial buildings, to support the launch of two new products in China during their very first trade show participation in the country! Influence Matters was engaged to amplify RAYNO’s reach in China with automotive trade...
Happy Year of the Monkey!
The whole team at Influence Matters wishes our clients, partners and friends a wonderful Chinese New Year of the Monkey! We will be operating on limited resources from Feb. 6 to 14, but we’ll be around if you need us!
Influence Matters in Les Echos on French Startups in China
Last November, Influence Matters Managing Director Simon Vericel had the pleasure to be invited by Business France, the government organisation in charge of promoting french business overseas, to give a small speech about communication, PR and marketing first steps in China for startups in front of a dozen french tech startup founders and representatives on a...
Starting 2016 with a BANG! We're hiring!
2015 was a good first year for Influence Matters. 9 months after founding the company, we have gained enough traction to attract the interest of major players in various tech fields, from mobile internet to semiconductor, gaming, and enterprise software, but also lifestyle. To respond to demand, we are looking to beef up our team in 2016. We...
Season's Greetings
Influence Matters is proud to close it’s first calendar year looking back at 9 great first months of operation that saw us work for six great clients in the technology, mobile internet, gaming, e-commerce and lifestyle sectors delivering great PR results for startups and SME in China and abroad. Merry Christmas and Happy New Year...
DayDayUp Opens Shared Office Space in Beijing with Influence Matters
DayDayUp, China’s first truly international shared office space company, held an opening ceremony on October 27th, 2015 for its first office space in the heart of Beijing’s international business center. Bo Yiqun and Jerome Scola, the two founders, kicked off the event with speeches introducing why they started this business and why in Sanlitun. In...
Influence Matters at the Venture Leaders China Program
Last week, I had the honor to be invited to be part of a panel of experts introducing various aspects of the business environment in China for startups to the Venture Leaders China, 2015 batch. Venture Leaders China is a program organized by Venture Labs, selecting 10 high tech entrepreneurs from Switzerland with an interest...
Mobile gaming industry in China - Chinese media roundup - October 16
Did you know that China is now the largest mobile games market in the world? Huge and small companies in China are fighting for a piece of the 366 million and growing gamer market. But for many that is not enough, China game developers are increasingly looking at ways to expand out of China. And...
6 Tips for Arranging a Successful Media Interview - Start-Up PR 101
Our Account Manager Lucie kicks off a series of articles dedicated to introducing some PR concepts to founders of startups looking at making ramping up communication activities. In this first article, Lucie introduces a couple tips to follow when media get in touch for an interview. Follow them, and you will shine! As the...
Startup news in Chinese press roundup in the last week
The Influence Matters team looked into startups and tech trends making the news in China this week and selected five articles to summarize in English for our readers. This week, take away apps competition, virtual reality, a gym card for 99 RMB a month, LeTV and a new app trying to revolutionize airline ticket booking....
Five recent articles about startups in Chinese press we found interesting
Influence Matters’ new PR Account Coordinator Kefei selected five articles about Chinese startups that caught her eye in Chinese press and summarized them shortly in English. They cover original content copyrights for WeChat, drone trends, Uber and Didi with an unexpected competitor, O2O veggie for students and characteristics of Chinese entrepreneurship. Due to rampant plagiarizing among WeChat Public Subscription...
We're growing! Announcing two new team members.
Today Influence Matters is super happy to announce the expansion of the team with two bright talents joining us in Beijing! Lucie joins us as an Account Manager and comes with over 7 years’ experience in marketing, media relations, event and social media management with a particular focus on B2B and corporate communications. She has...
Wrapping Up ChinaJoy 2015 in Shanghai
We had a blast! ChinaJoy was an intense couple of days full of meetings with great people representing companies and startups from all over the world, all looking to develop their business in the jungle that is the China gaming market. We are glad to see several of them ready to take their China presence...
Five articles about tech and startups in China we found interesting last week - July 21
More Uber news as Tencent “inadvertently” censored the word “Uber” for a couple hours last Thursday, the gaming market outlook for China is huge (We will be at ChinaJoy by the way, get in touch to set a meeting), MWC Shanghai closed another successful edition and Tsinghua’s bid on Micron shows China’s ambition to become...
Papp’s Tea holds media workshop to introduce the Tea Lab with Influence Matters
Papp’s Tea, a new type of modern international tea experience in China, launched it’s Tea Lab in Beijing’s Sanlitun SOHO on July 15th with a short presentation and a tea blending workshop in front of a panel of Beijing lifestyle, F&B and expat press. Influence Matters is proud to have been by their side for...
Five articles about tech and comms in China that caught our eye last week – July 6
Here are five articles the team at Influence Matters found interesting last week, covering China, tech, startups and communications. Alibaba Arm EyesMore Capital to Build China Finance Empire | Bloomberg Ant Financial is Alibaba’s financial arm, said to be valued at over $40 billion making it one of the largest private tech companies, is looking...
We've moved!
The temporary office that saw the birth of Influence Matters is already too small. Today we move in a larger and nicer space in Liangma Qiao area, close to the Kempinsky and Hilton hotels just outside the east 3rd ring road. Lots of windows, trees outside, rooftop for outdoor meetings… We love it already! We are...
Five articles about tech and comms in China that caught our eye last week – June 22
Every week, Influence Matters selects five articles we found interesting about China tech, startups or PR. Visit our blog regularly for a short snapshot of what is going on in China. This week, Insight into the Chinese social media market, word wars between Chinese tech giants and more Shenzhen insight around the Maker Faire that...
We're Hiring! Account Executive
Job Description: Account Executive, Beijing Influence Matters, a new and fast growing Beijing based PR agency specialized in helping innovative startups and companies tell their story in and out of China, is looking for a creative, open-minded and passionate young professional to join as an Account Executive. As one of the first employees of the...
Five articles about tech and China that caught our eye last week - June 15
Influence Matters has selected five interesting articles about tech and China from last week, covering some of the biggest names: Huawei, Uber, Baidu and Qualcomm. Huawei’s PR fail highlights wrongheaded approach for China’s tech giants | Tech in Asia Huawei mad a bit of a PR mishap when they told foreign journalist not to take pictures...
Five articles about tech and China that caught our eye last week
Influence Matters has selected five interesting articles about tech and China from last week, two of these are about Xiaomi, definitely the hottest startup from China creating a brand for itself outside China. Xiaomi: Behind Closed Doors | EE Times International correspondent Junko Yoshida spend a bit of time with Xiaomi recently and give us a...
Origins Launches the Laser Egg AQ Monitor with Influence Matters
Yesterday was a milestone for our client Origins Technology. The Beijing based startup launched the Laser Egg, a smart, mobile, highly accurate and low cost air quality monitor. The small device is the company’s second product, the first is highly efficient air purifier, and real step forward for people who want to take control of...
Influence Matters partners with 48-Hour Start-up
Influence Matters is glad to announce a partnership with 48-Hour Start-up for the 3rd edition of their Startup competition weekend taking place from June 12-14 in Beijing. As the communications partner, Influence Matters will support the organizers, the French Junior Chamber International of Beijing and startup incubator Niwotata Future Hub, on strategic communications and media...
Communication Strategy
We help your organization identify strategic communication needs and navigate through local and international communication environments, whether you are expanding out of China or ramping up your China growth.
PR fundamentals
We set up and run communication functions and processes to ensure you are ready to promote your brand and product efficiently and listen to the chatter around them, all while keeping abreast of industry trends.
Influencer Engagement
We identify and profile key members of your ecosystem of influence, and devise strategies and campaigns that engage communities to support your business objectives.
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